The state polling numbers are grim for McCain right now. One poll today even had Obama up by 10 in Indiana, a state Bush won by 20 points. McCain clearly needs to do something to shake things up. Mike Murphy, who worked on McCain’s 2000 campaign but in recent months has been a critic of the style of McCain’s campaign, has an intriguing idea:
“There is no state by state way to break out of the campaign's current spiral. Trips to Iowa will not do it. McCain has to go global with a big closing message. So, why not...
Strip down the state by state media budget and use the money to follow Obama's lead with a prime-time 30 minute TV address? McCain direct to camera. And for God's sake don't make it another raging attack on Obama. Instead offer a mini mea culpa for the negative tone of the last three months. Then pitch the strong bipartisan sheriff of Washington argument. A non-tax and spend liberal plan to fix economy. Offer hope and leadership.
Follow this broadcast up with two more 30 minute prime-time shows over the final week; both should be town halls with McCain in the arena facing real voters asking him very tough questions, not softballs from local GOP plants. After the 30 minutes in prime-time, let each town hall show continue for another half hour live on the internet so interested viewers can watch even more and make a web donation to the RNC. Cut the schedule down -- sorry Waterloo, IA -- to give McCain significant time to really prepare for each show. And spend big bucks to bring in top Hollywood pros and first rate production values. Risky yes, but a big message move aimed at the entire country is the best option now."
Murphy is right that McCain can’t try and pick this off state by state, he is trailing by too much to do that successfully. He’s also right that McCain needs to remind voters why he was the most popular politician in America. Oddly enough, the sheer scale of the deficit McCain is facing could help him. In New Hampshire, a lot of undecideds and independents broke to McCain at the last minute as they did not want to see a genuine American hero humiliated.
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Craig Strachan
October 23rd, 2008 6:40pmDump Palin and put Lieberman on the ticket instead.
adrian Moss
October 23rd, 2008 8:26pmYou don't "role" dice, you "roll" them.
Dumbing down at the Spectator? Never thought I'd see the day....
Tariq
October 23rd, 2008 9:15pmMcCain hasn't listened to a word Murphy has said for well over a year now, preferring the advice of Steve Schmidt instead. And look where it's gotten him.
james
October 23rd, 2008 9:49pmToo bad petty McCain is in a tiff with Murphy and won't even speak to him anymore . . . He shoulda gone with Murphy in the first place, dumped Schimdt, Veep'ed Ridge, and told the crazy fundies to go ahead and stay home. Too late now. can't wait for a Palin re-play in 2012- she is too funny.
Augustus
October 23rd, 2008 10:10pmMcCain has never managed to run a great campaign. He got to where he is just by being himself. He became the Republican presidential nominee on his own terms. Now he is up against a man who turned the skills he learned as a community organizer into a well-tuned, cash-flush campaign machine. A man who thinks he can buy the presidency. A man who dreams of a supermajority. A man who dreams...full-stop.
McCain will not change. He is who he is. Doing something to shake things up is not his style. He doesn't need new antics to show that he's tough. If victory depends on swingers; those who will ask themselves on Election Day: "Do I trust my future, my family, to a charismatic, suave, public official who has yet to prove anything concrete? Or do I go with the man who I know will be tough enough, even if he won't change everything about the country completely? Their conclusions, not the campaigns' further antics, will determine the outcome.
Matthew Blott
October 23rd, 2008 10:19pmWhat McCain needs to do is forget about winning and worry about saving his reputation. He's a man who has served his country with distinction, who was viewed as a non partisan politician, brave, courageous and a man of integrity. Getting into bed with the men who torpedoed his candidacy in 2000 and pandering to the people he onced denounced correctly as "agents of intolerance" has been a particularly unedifying spectacle. It's pretty much summed up by the fact so many conservatives (particularly in the UK) have started coming out for Obama. My advice - for what it is worth - would be to pull the plug on the ridiculous robocalls that try to submliminally suggest Obama is a terrorist, instruct Sarah Palin to do likewise and shut the gobs of the idiots at her rallies and learn to lose with dignity. Some of his actions have suggested he gets this but the Rottweilers campaigning for him are probably beyond control.
Matthew Blott
October 24th, 2008 12:38am@ Augustus
What you say just isn't true. McCain isn't his own man in this campaign - as I pointed out in my previous comment. McCain wanted to pick Joe Lieberman as his VP but instead went for Palin because evangelicals were suspicious of him.
cew
October 24th, 2008 1:09amit's time for jeremiah.
derek
October 24th, 2008 10:42amWhy are you all so busy trying to help McCain? He appears to be, from what I have seen, a rather unpleasant person. Rude, self regarding, morally suspect and untruthful. Let him go.
Have some risk. Let's try the young man from Hawaii. He appears sincere, married once and visits his grandma.
So what, that he is less experienced. His campaign has been brilliant against Hill and now John. A chesd master.
Even Mark Steyn, whom I admire, has gone daft and cant see the wood from the trees. Come on. Forget the partisan position.
Obama is going to do so much. I betcha.
Ganpat Ram
October 24th, 2008 6:22pmMcCain?
Come on, James!!!
Are you still interested in that poor brainless cove?
He ran a right-wing cmapaign in a leftwing year and was bound to lose.
But enough of HIM.
Obama has a far more formidable foe - himself. His own arrogance and folly, his own crazy followers.
They will become drunk with victory and go much too far.
The country will quickly become utterly disgusted with them.
They have run a campaign reeking with rotten, decadent, sycophancy.
That is why their imminent triumph feels so bad.
Hillary or Gore 2012 !!!!
Reg
October 25th, 2008 3:59amJames, you do know, don't you, that after the McCain/Palin victory, you'll have to go?
The reason? Obamamania - succumbing to, rather than subscribing to.
Reg
October 25th, 2008 4:07amGanpat Ram: Don't you know that a schism has occurred in the Democratic party?
The Hilaryites have hived-off from the rump. Heard of the 'Dems For McCain'?
And what's more, they may have found a new darling - Sarah "Georgous" Palin!
Augustus
October 25th, 2008 1:20pm@ Matthew Blott
Yes, it was widely reported that McCain was considering Democratic Senator Joe Lieberman as a running mate - a pick that would have reminded conservatives of everything they don't like about the ticket. In picking Palin instead he did the opposite. Palin and McCain together are a credible conservative ticket for serious fiscal discipline, for life, for simple old-fashioned American values, and for winning America's war.