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Wednesday, 10th October 2007

David Jennings says that Web 2.0 will enrich our cultural lives immeasurably.

In Version 2.0 of George Orwell’s Nineteen Eighty-Four, Winston Smith will have a ‘preferred customer’ gold card for Googlezon, the corporation that results from the merger of the internet giants Google and Amazon.

Google has completed its mission to organise all the world’s words, images and sounds and make them easy to find; and, once you’ve found what you want, Amazon sells it to you. By recording everything you purchase, look for, look at, listen to or read, Googlezon comes to know your tastes better than you yourself do. It serves you a personalised programme of recommendations and targeted promotions, all of these backed up with patented One-Click™ ordering. You need never again use your initiative to track down new favourites: the privatised Ministry of Information has anticipated your every need.

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