In a learned essay on semiotics (and here, I imagine, the chaste Spectator reader will blanch but, steeling himself for the worst, bravely carry on reading) published in 1979, Umberto Eco explored the role of the reader in the construction of a text. The essay, ‘Lector in fabula’ — punning on the Latin tag, ‘lupus in fabula’, ‘the wolf in the story’ or, as we would say, ‘talk of the devil’ — invited us to consider how a text is transformed, completed and appropriated by a ‘naive’ reader willing to play the game of fiction.

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