This is the sort of book we can expect to see a great deal more of in the future. After Malcolm Gladwell’s The Tipping Point — a study of the way products or ideas move from niche positions to mass markets — economists and journalists have been racking their brains to come up with usefully saleable theories. Each one begins with profiles in New York magazines; the book, largely made up of stories, follows; and then, no doubt, a lucrative career spinning this highly anecdotal material to CEOs.

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