Why a book at all? This guide to email etiquette, written by a pair of New York Times hacks, ought to exist as a viral attachment bouncing around the world from computer to computer. It kicks off with Jo Moore’s notorious and oft-misquoted email. Here’s the exact wording: ‘It is now a very good day to get out anything we want to bury. Councillors’ expenses?’ It’s the details that make this sorry little haiku so grisly. The verb ‘bury’ is spectacularly tasteless and the macabre contrast between the epoch-shifting events unfolding in New York and the parochial timbre of councillors’ expenses gives it a final gruesome seal of insensitivity. The timing, 14.55, indicates that Ms Moore sent her message shortly after the second tower had been hit. Perhaps with one tower in flames it was only a fair-to-moderate day for bad news. And then things got a whole lot better.

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