Why Google has already passed its peak
7 October 2006
If you happened to be scripting a James Bond movie and were looking for a role model for a fabulously sinister corporation, there can be little doubt where you would look for inspiration today. Gold no longer matters to the global economy, oil is running out, and old-style media magnates are too busy fretting about tumbling circulations to threaten the free world. Right now, only one company has the right combination of fabulous wealth, hidden power, global reach and slightly crazed megalomania that made Ian Fleming’s villains so memorable. It is, of course, Google.
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