Beleaguered men’s magazines start to battle it out online
Men’s magazines is truly a sector in crisis: in the first six months of 2007 nearly all UK titles aimed at the coveted 18 to 34-year-old market posted dramatic falls in circulation.
Men’s magazines is truly a sector in crisis: in the first six months of 2007 nearly all UK titles aimed at the coveted 18 to 34-year-old market posted dramatic falls in circulation. FHM – Emap’s leading men’s title – was hit the hardest; it sold an average 312,000 copies in the first half of the year compared to 421,000 in the same period in 2006, a massive drop of 26%. Maxim didn’t fare much better, dropping 18.1% to 108,000 copies.
Cheaper weekly magazines like IPC’s Nuts and Emap’s Zoo – launched in 2004 to help save the sector from decline – have also performed badly. Zoo sold 187,000 copies in the first half of the year, an 18.1% decrease that pushed the magazine below the 200,000 barrier for the first time. Esquire, published by the magazine giant Hearst, is the only title which is holding its own, although with a circulation of just over 50,000 a month it sells far less than its competitors.
More articles from: | this section
Post this entry to: del.icio.us | Digg | Newsvine | NowPublic | Reddit
Advertisement
The Spectator Business News Update
FTSE ends modestly lower as holiday companies slump
20/11/2009FTSE turns lower midday as holiday companies tumble
20/11/2009 20/11/2009 20/11/2009sponsored links
In this section
City pay is no side issue: it’s an affront to society
Roger BootleKeep on digging: Boris’s route to recovery
Elliot Wilson Martin Vander WeyerFor whom the tolls mean tax-free profits
Neil CollinsThere’s worse to come as we all get older
Ruth Lea
GASCONY
GASCONY, SW France, near Condom-en-Armagnac 13th Century stone house, 21st Century luxury for 12 in 5 en-suites. 50 acres +
BIG SAND STEEL BAND
IF YOU ARE PLANNING A CHAMPAGNE RECEPTION and looking for some light entertainment, you can now hire London's busiest steel
BOSC LEBAT, Tarn et Garonne.
BOSC LEBAT, SW France. Only 45 minutes from Toulouse Airport with daily flights from most provincial airports avoiding the horrors
Spectator Business | Apollo Magazine
Corporate | Advertising | Privacy | Terms
Spectator, 22 Old Queen Street, London, SW1H 9HP
All Articles and Content Copyright ©2009 by The Spectator | All Rights Reserved
Be the first to comment on this article!
Back to top