MOST social networks are generally thought of as the preserve of the Facebook Generation – young, web-savvy consumers who were born in the 1980s.
MOST social networks are generally thought of as the preserve of the Facebook Generation – young, web-savvy consumers who were born in the 1980s. And although a third of all Facebook’s users are aged between 35 and 54 – with 41% of MySpace’s audience falling in the same bracket – few websites are aimed at consumers over that.
But by ignoring older web users, many companies are missing a trick. In Britain, 50% of the over-50s have access to the internet, with one in five of these “silver surfers” saying they regularly use email, instant messaging and social networks to keep in touch with friends and family. The lack of interest in this demographic is not unique to the net; although the over-50s spend £205bn ($429bn, E292bn) a year, less than 5% of the total British marketing spend targets them.
More articles from: | this section
Post this entry to: del.icio.us | Digg | Newsvine | NowPublic | Reddit
Advertisement
FTSE ends modestly lower as holiday companies slump
20/11/2009FTSE turns lower midday as holiday companies tumble
20/11/2009 20/11/2009 20/11/2009City pay is no side issue: it’s an affront to society
Roger BootleKeep on digging: Boris’s route to recovery
Elliot Wilson Martin Vander WeyerFor whom the tolls mean tax-free profits
Neil CollinsThere’s worse to come as we all get older
Ruth Lea
GASCONY, SW France, near Condom-en-Armagnac 13th Century stone house, 21st Century luxury for 12 in 5 en-suites. 50 acres +
IF YOU ARE PLANNING A CHAMPAGNE RECEPTION and looking for some light entertainment, you can now hire London's busiest steel
BOSC LEBAT, SW France. Only 45 minutes from Toulouse Airport with daily flights from most provincial airports avoiding the horrors
Spectator Business | Apollo Magazine
Corporate | Advertising | Privacy | Terms
Spectator, 22 Old Queen Street, London, SW1H 9HP
All Articles and Content Copyright ©2009 by The Spectator | All Rights Reserved
Be the first to comment on this article!
Back to top