The latest culture as recommended by our staff

Michael Henderson

Michael Henderson suggests


Daily Brief

The Daily Brief from Portfolio.com
Friday, 8th August 2008

As hard as you try, there's no way you can ignore an advertisement on your phone. And if you're attending the Beijing Olympics, you're out of luck.

Olympics attendees' phones will be spammed with Coca Cola ads thanks to China's new Bluetooth marketing campaign provided by Pioco. It's not as simple as receiving a text message, either; Pioco has hooked up areas all around Beijing and Shanghai with wireless hot spots that spit out videos, pictures and so forth to your handset.

Though this campaign has focused on the Olympics games, the official Olympic truck has already been using this Bluetooth technology -- so millions of Chinese people are already familiar with this technology.
Enjoy the games -- and grab a Coke!

-Brian X. Chen

Subscribe to the Daily Brief RSS feed
 

   Previous Back to Trading Floor   Next 

Blogs: Americano | Coffee House | Clive Davis | Melanie Phillips | Stephen Pollard

Actions: Print this article   |   Email to a friend   |   Permalink   |   Comment

Post this entry to:   del.icio.us | Digg | Newsvine | NowPublic | Reddit

Comments

Post a comment


Your comment:*

Your name:*

Your email address:*
(We won't publish this)

*Required information

Please click the button only once - your comment will not be published immediately

The Spectator Parliamentarian Awards
Weekly update

A new job for the IMF: as global policeman

Elliot Wilson 26/11/2008

Carbon footprints

Elisabeth Jeffries 26/11/2008

General Motors must be allowed to crash

Matthew Lynn 26/11/2008

‘These clouds will have a silver lining’

Judi Bevan 19/11/2008
Spectator recommends

The Captains Choice Tour

Luxury all inclusive travel to remote and exotic destinations.

London Luxury Hotel Discounts - Save Now

Low prices guaranteed on London Luxury hotels and resorts. Save up to 70% off on London UK lodging. Rates for...


Spectator classifieds

ROME CENTRE

PORTA METRONIA, ROME Standing high on the top of one of the seven hills of Rome- the Coelian- this unique

City Breaks. ROME and PARIS

ROME and PARIS: over 350 holiday rentals apartments listed: visit  www.romanreference.com  and  www.parisreference.com or call +39 0648 903612.

Jewellery. RUFFS (Estd. 1904).

Goldsmiths by Design Welcome to Ruffs!  You have found a company of Goldsmiths that specialises in the manufacture, amongst other