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How to talk about science
The Real Climate blog welcomes a new book which attempts to tell scientists how to sharpen up their presentational act on the subject of global warming and creationism. The lesssons sound simple enough:
I wonder if Richard Dawkins was sent an advance copy? He seemed unusually emollient on Newsnight Review's fascinating discussion of Darwin the other night. Then again, he was up against a cleric, Rev Richard Coles, who wasn't trying to sell the merits of Intelligent Design, so perhaps he could afford to keep his stilletto in his pocket. His website has the video, by the way.What Randy has to say may be tough to hear, but its tough love. He provides some very important lessons on what works and what doesn’t, and they ring true to us in our own experience with public outreach. In short, says Randy: Tell a good story; Arouse expectations and then fulfill them; Don’t be so Cerebral; And, last but certainly not least: Don’t be so unlikeable (i.e. don’t play to the stereotype of the arrogant, dismissive academic or the nerdy absent-minded scientist).
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