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There were, however, last-minute problems with the sponsors. CBS had sold the airtime to the Ford Foundation, and their advertising people came up with pastiches of "Private Lives": lovers on a balcony watching Ford models pass by with a commentary that led from "very flat, Norfolk" to "and so is the Thunderbird Hardtop, with the interchangeable hoods and seat belts and push-button drive and automatic window-washer and the plastic seat covers extra".
Philip Hoare, "Noël Coward - A Biography".
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