Sloganeering
James Forsyth 7:38pm
If there is a Labour leadership election, the candidates are going to need slogans and in an actual contest they’ll need something that draws a contrast. (With no opponent, Brown could run under the banner, ‘Gordon Brown for Britain.’)
Thinking about what slogans, the various possible candidates might use does give you an idea of what they’re trying to sell. In Miliband’s case youth and a bit of excitement about Labour again, for Johnson an ability to unite the party and ease the dislike that the public feel towards the government while Jack Straw wants to emphasise his ability to steady the ship.
Here are some possible slogans we’ve come up with, do leave your suggestions in the comments:
David Miliband: Vision for the future
Alan Johnson: Together we can
Jack Straw: Leadership with a purpose



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CoxSays
August 22nd, 2008 8:14pm Report this commentHarman: To bodly go where no man has gone before
Elizabeth Elliot-Pyle
August 22nd, 2008 8:14pm Report this commentNew Labour: a bunch of lying, thieving, self-serving thugs.
mitch
August 22nd, 2008 8:44pm Report this commentDavid Miliband not gordon brown.
Alan Johnson not gordon brown.
Jack Straw not quite as bad as you think.
Nicholas
August 22nd, 2008 8:51pm Report this comment"Gordon Brown for Britain" is a bit of a contradiction in terms isn't it? Surely it should be "Must Try Harder"?
galahad
August 22nd, 2008 9:00pm Report this commentDavid Miliband: Vision for the futility
Alan Johnson: Together we can put a blister on it
Jack Straw: Leadership with a porpoise - my life in the sea of politics
Hysteria
August 22nd, 2008 9:15pm Report this commentwho cares...?
GWQ
August 22nd, 2008 9:25pm Report this commentWhat is this - pick your vacuous cliché? I can't stand these worthless phrases, so beloved of our similarly useless politicians. Stop encouraging them!
Max Kaye
August 22nd, 2008 10:00pm Report this commentDavid Miliband: Batteries not included.
Alan Johnson: Return to sender
Jack Straw: Ascending the greasy pole.
Ed Balls: BOGOF (Vote Balls and get one Yvette Cooper Free!)
Gordon Brown: No boom, no bust, no nothing.
Declan Crozier
August 22nd, 2008 10:45pm Report this commentDavid Miliand: This time trust someone you don't know.
TGF UKIP
August 22nd, 2008 11:01pm Report this commentGordon has two problems - firstly his party and secondly the electorate. So Gordon is going to turn sharp left to re-connect with and motivate his party, then he's going to borrow and tax to finance a populist left wing agenda and finally he's going to emphasize the distance between himself and "Toff" Cameron.
So my prediction would be for Gordon, "Labour - On the People's Side!"
The Lavish Carbon Footprint
August 22nd, 2008 11:39pm Report this commentBossiness. Smugness. Vacuity.
VOTE HARRIET!
Carrie
August 22nd, 2008 11:44pm Report this commentCan you remember what Cameron's slogan was when he was running for the Leadership of the Conservative party?
Pete, Scotland
August 23rd, 2008 12:16am Report this commentLabour robbed the pensioners!
or
Labour sneakily pick-pockets away my hard earned money and regards it as small print tax when found out.
Or
Labour, the founding father of the modern police state vow to suppress free speech, independent opinion and promote politically correct nonesense at every opportunity.
Or
Labour will never trouble the public with an election until they absolutely have to, unless they think they will win.
Or
Anybody that votes Labour will be automatically considered as having demonstrated a higher level of intelligence than everybody else and will therefore be classed as officially sane, that is, of course, should Labour get back into power.
tom
August 23rd, 2008 12:53am Report this commentGordon Brown: getting on with the job; making the right long term decisions; getting on with the job and err...getting on with the job.
Keith
August 23rd, 2008 7:00am Report this commentLiebour...working for ourselves....shafting you!
mitch
August 23rd, 2008 7:13am Report this commentnulabour wasting your money since 1997.
cuffleyburgers
August 23rd, 2008 8:17am Report this commentI would suggest:
Vote Straw - a talentless has-been with no morals
Vote Brown - a talentless never-should-have-been with no morals and no intellect and the financial nous of a drunken sailor (sorry all you hardworking nautical types relaxing after a hard sail)
Vote Milliband - a talentless never-will-be whom nobody outside this benighted country has ever heard of, and nobody who has heard of him would vote for
Vote Harman - a talentless never-should-have-been-allowed-within-a-mile-of-westminster ghastly bossy thick woman with no morals
Vote Johnson - a talentless git who would make Lenin look like Ghenghis Khan
Should be a fascinating contest.
Bruce. UK
August 23rd, 2008 10:13am Report this commentGB - doing what's best for GB
Tom
August 23rd, 2008 11:43am Report this commentBuddy, can you spare a paradigm?
Mike Wood
August 23rd, 2008 1:21pm Report this commentCameron's was Change to Win
Maybe Miliband's could be Change to Survive
Mr Angry
August 23rd, 2008 3:58pm Report this commentCameron's - "I'm Not Gordon Brown"
After all that is about all that he is offering the electorate that substantially differs from New Labour.And since the Tories poll lead is mainly down to the anti Labour backlash, rather than anything substantive and constructive that the Tories have offered it encapsulates nicely all that Cameron is really saying to the voters.
Declan Crozier
August 23rd, 2008 4:44pm Report this commentGordon Brown: Forgotten but not gone.
David C
August 23rd, 2008 6:07pm Report this commentLabour:
Going for Gold at the Darwin Awards 2010
Tiberius
August 23rd, 2008 6:32pm Report this commentMiliband: electric shavers are rubbish.
Johnson: postal votes are the future.
Straw: unite behind Paul Ince.
mitch
August 23rd, 2008 6:52pm Report this commentCameron's was Change to Win
Browns will be change for a cup of tea.
Ray
August 24th, 2008 11:41am Report this commentBrown, Johnson, Straw, Miliband or whoever: "Vote Tory for a better future".
albert hall
August 24th, 2008 3:46pm Report this commentOne for Brown: "I'll Walk Alone."
GS London
August 26th, 2008 1:12pm Report this commentJack Straw: "Where Machiavelli failed..."
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