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Friday, 22nd August 2008

Sloganeering

James Forsyth 7:38pm

If there is a Labour leadership election, the candidates are going to need slogans and in an actual contest they’ll need something that draws a contrast. (With no opponent, Brown could run under the banner, ‘Gordon Brown for Britain.’)

Thinking about what slogans, the various possible candidates might use does give you an idea of what they’re trying to sell. In Miliband’s case youth and a bit of excitement about Labour again, for Johnson an ability to unite the party and ease the dislike that the public feel towards the government while Jack Straw wants to emphasise his ability to steady the ship. 

Here are some possible slogans we’ve come up with, do leave your suggestions in the comments:

David Miliband: Vision for the future

Alan Johnson: Together we can

Jack Straw: Leadership with a purpose

Blogs: Martin Bright | Susan Hill | Alex Massie | Melanie Phillips | Faith Based | Cappuccino Culture

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Comments Post comment

CoxSays

August 22nd, 2008 8:14pm Report this comment

Harman: To bodly go where no man has gone before

Elizabeth Elliot-Pyle

August 22nd, 2008 8:14pm Report this comment

New Labour: a bunch of lying, thieving, self-serving thugs.

mitch

August 22nd, 2008 8:44pm Report this comment

David Miliband not gordon brown.

Alan Johnson not gordon brown.

Jack Straw not quite as bad as you think.

Nicholas

August 22nd, 2008 8:51pm Report this comment

"Gordon Brown for Britain" is a bit of a contradiction in terms isn't it? Surely it should be "Must Try Harder"?

galahad

August 22nd, 2008 9:00pm Report this comment

David Miliband: Vision for the futility

Alan Johnson: Together we can put a blister on it

Jack Straw: Leadership with a porpoise - my life in the sea of politics

Hysteria

August 22nd, 2008 9:15pm Report this comment

who cares...?

GWQ

August 22nd, 2008 9:25pm Report this comment

What is this - pick your vacuous cliché? I can't stand these worthless phrases, so beloved of our similarly useless politicians. Stop encouraging them!

Max Kaye

August 22nd, 2008 10:00pm Report this comment

David Miliband: Batteries not included.

Alan Johnson: Return to sender

Jack Straw: Ascending the greasy pole.

Ed Balls: BOGOF (Vote Balls and get one Yvette Cooper Free!)

Gordon Brown: No boom, no bust, no nothing.

Declan Crozier

August 22nd, 2008 10:45pm Report this comment

David Miliand: This time trust someone you don't know.

TGF UKIP

August 22nd, 2008 11:01pm Report this comment

Gordon has two problems - firstly his party and secondly the electorate. So Gordon is going to turn sharp left to re-connect with and motivate his party, then he's going to borrow and tax to finance a populist left wing agenda and finally he's going to emphasize the distance between himself and "Toff" Cameron.

So my prediction would be for Gordon, "Labour - On the People's Side!"

The Lavish Carbon Footprint

August 22nd, 2008 11:39pm Report this comment

Bossiness. Smugness. Vacuity.

VOTE HARRIET!

Carrie

August 22nd, 2008 11:44pm Report this comment

Can you remember what Cameron's slogan was when he was running for the Leadership of the Conservative party?

Pete, Scotland

August 23rd, 2008 12:16am Report this comment

Labour robbed the pensioners!

or

Labour sneakily pick-pockets away my hard earned money and regards it as small print tax when found out.

Or

Labour, the founding father of the modern police state vow to suppress free speech, independent opinion and promote politically correct nonesense at every opportunity.

Or

Labour will never trouble the public with an election until they absolutely have to, unless they think they will win.

Or

Anybody that votes Labour will be automatically considered as having demonstrated a higher level of intelligence than everybody else and will therefore be classed as officially sane, that is, of course, should Labour get back into power.

tom

August 23rd, 2008 12:53am Report this comment

Gordon Brown: getting on with the job; making the right long term decisions; getting on with the job and err...getting on with the job.

Keith

August 23rd, 2008 7:00am Report this comment

Liebour...working for ourselves....shafting you!

mitch

August 23rd, 2008 7:13am Report this comment

nulabour wasting your money since 1997.

cuffleyburgers

August 23rd, 2008 8:17am Report this comment

I would suggest:

Vote Straw - a talentless has-been with no morals

Vote Brown - a talentless never-should-have-been with no morals and no intellect and the financial nous of a drunken sailor (sorry all you hardworking nautical types relaxing after a hard sail)

Vote Milliband - a talentless never-will-be whom nobody outside this benighted country has ever heard of, and nobody who has heard of him would vote for

Vote Harman - a talentless never-should-have-been-allowed-within-a-mile-of-westminster ghastly bossy thick woman with no morals

Vote Johnson - a talentless git who would make Lenin look like Ghenghis Khan

Should be a fascinating contest.

Bruce. UK

August 23rd, 2008 10:13am Report this comment

GB - doing what's best for GB

Tom

August 23rd, 2008 11:43am Report this comment

Buddy, can you spare a paradigm?

Mike Wood

August 23rd, 2008 1:21pm Report this comment

Cameron's was Change to Win

Maybe Miliband's could be Change to Survive

Mr Angry

August 23rd, 2008 3:58pm Report this comment

Cameron's - "I'm Not Gordon Brown"

After all that is about all that he is offering the electorate that substantially differs from New Labour.And since the Tories poll lead is mainly down to the anti Labour backlash, rather than anything substantive and constructive that the Tories have offered it encapsulates nicely all that Cameron is really saying to the voters.

Declan Crozier

August 23rd, 2008 4:44pm Report this comment

Gordon Brown: Forgotten but not gone.

David C

August 23rd, 2008 6:07pm Report this comment

Labour:
Going for Gold at the Darwin Awards 2010

Tiberius

August 23rd, 2008 6:32pm Report this comment

Miliband: electric shavers are rubbish.

Johnson: postal votes are the future.

Straw: unite behind Paul Ince.

mitch

August 23rd, 2008 6:52pm Report this comment

Cameron's was Change to Win

Browns will be change for a cup of tea.

Ray

August 24th, 2008 11:41am Report this comment

Brown, Johnson, Straw, Miliband or whoever: "Vote Tory for a better future".

albert hall

August 24th, 2008 3:46pm Report this comment

One for Brown: "I'll Walk Alone."

GS London

August 26th, 2008 1:12pm Report this comment

Jack Straw: "Where Machiavelli failed..."

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