Gordon's new ad message: I'm not Tony
4:06pm
Back in May, the American pollster (and Spectator contributor) Frank Luntz advised Gordon Brown to make a virtue out of his reputation for being boring. The Prime Minister has today taken this advice. The new Labour logo is to be “Not flash, just Gordon”: precisely the right message. But this message will work best in the immediate aftermath of Blair’s departure while people still think “thank God that grinning charlatan has gone”. In the long run, I suspect they will miss the charisma. So if this has indeed been chosen an election logo, it suggests it will be needed sooner rather than later while the “just Gordon” mantra remains a novelty.
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hogarth zombie
September 13th, 2007 4:18pm Report this commentI wish they would all just take a hike
Tiberius
September 13th, 2007 4:31pm Report this commentIf only there were a Dr. Frankenstein around to attach electrodes to the electorate's temples, the third and fourth words of that strapline might just bring to mind the oft-repeated list of rubbish policies that Brown adopted as Chancellor, and give the Opposition an improved chance.
Zeno
September 13th, 2007 5:04pm Report this commentNot flush? Blame Gordon
sniper
September 13th, 2007 5:25pm Report this commentNot flush? Thank Gordon!
ThunderDragon
September 13th, 2007 5:49pm Report this commentNot prudent, just Stalin.
AlexM
September 13th, 2007 7:07pm Report this commentNo cash? Blame Gordon (with picture of a pensioner)
Ed
September 13th, 2007 8:14pm Report this commentAdvertising doesn't quite work like that... The agency will have pitched a general campaign idea based on a creative brief - this slogan was just part of that theme. It's unlikely (though not impossible) it will ever actually make it into a live execution. But Fraser's right - the campaign message is "Gordon isn't Tony" which works now, but not in 12 months' time when voters will ask "so what is Gordon then?" It suggests a short term campaign requirement. That in turn suggests a spring election, latest...
Tory Lady
September 13th, 2007 11:52pm Report this commentThe message also says "Just Gordon No Lemon"
Tory Lady
September 13th, 2007 11:55pm Report this commentI doubt a spring election as the news tonight actually rings the following- "Just Gordon Northern on the Rocks"
jimmy
September 14th, 2007 12:55am Report this comment"In the long run, I suspect they will miss the charisma" / Let's hope we never crave a Prime Minister with charisma. Surely we've been there, done that. / The PM is there to do a job of work, and, to a degree, represent the national character. To me, Mr Brown, with his workmanlike, serious attitude, seems to do this latter bit just fine. / Now if only I liked his policies...
Bruce Robertson
September 14th, 2007 1:10am Report this commentBwuhahahahaha! I wasn't Chancellor before the meltdown! That was my darling Darling!
Fraser Nelson
September 15th, 2007 5:08pm Report this commentJimmy, I'm interested - you are the only person ive ever heard, rather than brown, to say "job of work". Is this a Fife phrase or something?
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