Brown counts on the Sarah Effect
Peter Hoskin 2:53pm
According to today's Daily Record, Sarah Brown is set to "spearhead" the Labour campaign in Glenrothes. It's hardly suprising news - talk of her involvement has been doing the Westminster rounds since her much-vaunted cameo at last month's Labour party conference. But it shouldn't be forgotten that this is far from normal practice. As the Record points out, "It's believed Sarah will be the first Prime Minister's wife to actively campaign during a by-election"; raising all kinds of questions about how involved PM's partners should be in the political process. Whether they'll undermine the "Sarah Effect" remains to be seen.



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Satnam Singh
October 20th, 2008 3:35pm Report this commentThis won't alter the Jonah Effect.
Ted Tedford
October 20th, 2008 3:36pm Report this commentSaddam Hussein used human shields as well, and it didn't do him much good in the long run.
Mike, Brighton
October 20th, 2008 3:41pm Report this commentUgh! Sarah is foolish to allow herself to be used as a political figure. It will end badly as the media look for dog-shots and unflattering coverage as they did with Cherie. And Cherie was not a political figure in the sense that Sarah has become....
David
October 20th, 2008 3:57pm Report this commentFunny, I thought Prime Ministers didn't campaign in by-elections. It seems Brown isn't just going by himself now, either...
Paul B
October 20th, 2008 4:10pm Report this commentJust shows how bare faced Brown is, after his implied criticism of DC in his conference of about 4 weeks ago. The man is a hypocrite. Nothing surprises me any longer of the depths he will sink to, to retain power.
David
October 20th, 2008 4:20pm Report this comment"My family aren't political props"
Snigger.....
don
October 20th, 2008 4:21pm Report this commentLucky that he doesn't use his family as political props, or you could be under the mistaken belief this was a cynical stunt by a desperate man
Mick
October 20th, 2008 4:25pm Report this commentProp - Prop - Prop - Prop
mac
October 20th, 2008 4:25pm Report this commentOne day spent there is hardly 'spearheading' the campaign, but that's the least of the hyperbole we'll hear from the Brown-supporting media.
The BBC will be in sycophantic overdrive and, barring some extraordinary development on the US election trail, the story will be the lead item on all BBC bulletins that day, in accordance with Mandelson/Campbell requirements.
We'll learn that, as she's from Fife herself and has known the challenge of one-parent familyhood, Mrs Brown is able to empathise with the 'hard-working families' and mothers of little children in Glenrothes.
Ignored in the carefully spun adulation, of course, will be the reality of her middle-class (her mother remarried a professor), English upbringing at her trendy-lefty (Camden Girls) school and a degree from Bristol University.
Perhaps the Glenrothes electorate will itself recognise this as a cynical and patronising exercise in politicking. Perhaps not, in which case I trust that Nicola Sturgeon and the SNP grande dames will put the boot in.
Mrs Brown is now perfectly fair game.
Disgusted of Fife
October 20th, 2008 5:19pm Report this commentGreater love hath no man than this, that a man lay down his wife for his ego.
St John ch 15 , v 13( apart from two words)
patently
October 20th, 2008 5:28pm Report this commentYes, it's official then; Brown has no shame.
Pete, Scotland
October 20th, 2008 5:40pm Report this commentGordon hiding behind mummy's skirt?
Do anything to get elected!
Will sacrifice anybody to keep power!
Jeeze, the media should have a field day with this.
Flashback
October 20th, 2008 5:47pm Report this commentMcCavity now hiding behind his wife's skirt, while he stays at home to write another chapter of his forthcoming 'Courage II' book
Verity
October 20th, 2008 6:02pm Report this commentShe was also a partner with that Hobsbawm woman in a far left pr firm. Just because she's fat and plain and wears ill-fitting clothes doesn't mean she's a shrinking violet. She's probably more of a communist than Brown is.
TrevorsDen
October 20th, 2008 6:24pm Report this commentLabour have form on this. In the far off days when brown could walk on wate, at least as far as the PLP were concerned, and Blair was a pariah - Blair and Brown were paired up to parade round the country in the last general election.
Crude stunt ..
David
October 20th, 2008 6:39pm Report this commentTrevor, what you mean that little clip of Blair dabbing Brown's nose with ice cream and then licking it off was a setup?! ;)
Marian C
October 20th, 2008 6:57pm Report this commentI'm not surprised at all that the spineless creep has chosen his wife to "Spearhead the Labour campaign”; after all, he’s got to blame someone when the results come in; so why not let ‘her indoors’ get it in the neck! He's such a hero
Pete, Scotland
October 20th, 2008 6:58pm Report this commentNo Flash Gordon, No Super Gordon.
Honestly, and I mean this most sincerely, it's just me and Sarah that does it all.
Sarah is the new face of New Labour.
Why? because she is new, she is fresh and she is every bit as desperate to keep the publically financed good life for as long as every other MP in Westminster.
Chuck Unsworth
October 21st, 2008 10:21am Report this commentBrown, unelected by the Labour Party, sends his unelected (by anyone) wife to campaign on behalf of a candidate (likely unelected) who is a proxy for Brown, who will be unelected in a couple of years.
Did anyone elect Mrs Brown?
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