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Sunday, 9th November 2008

Will the Tories avoid making McCain's tax error?

Fraser Nelson 9:45pm

I say in my political column this week that Cameron must “offer tax cuts before Brown does” – and seems I may not have to wait long before David Cameron repays my faith in him. Patrick Hennessy says in the Sunday Telegraph today that the Tories are planning an employment-orientated tax cut financed by spending cuts. As the FT said on Saturday that Darling could be mulling some £15bn of tax cuts, there was a danger that the Tories could be the only party in Britain not proposing to let people keep more of their money. Cameron was in danger of falling into the trap which ensnared John McCain.

McCain didn’t think for a moment that the tax-cutting agenda could ever be stolen from the conservatives. He was wrong. Obama put tax cuts at the front and centre of every speech he made, even if this wasn’t much reported in Britain. Look at www.obamataxcut.com to see the power of the message he was sending American voters. You enter your income, and see how much better-off you’d be under Obama than under McCain. Obama placed tax cuts at the start of his “infomercial,” he ran two-minute television adverts on tax cuts. He stole the issue from under the noses of the conservatives. Just like Bush did with education in 2000 and Clinton with welfare reform in 1992.

Brown pretty much built a career on stealing American ideas (tax credits, Sure Start centres, BoE “independence” etc) and you can bet he’d love nothing more than to nab the tax-cutting agenda from the Tories, especially if he thinks it would start a civil war. He’d dress up his tax credits as a tax cut (which was, to a large extent, Obama’s strategy). Brown would hope the Tories could not offer tax cuts, as they are unable to debate the issue rationally, still scarred by old internal battles. Yet it seems Cameron is not so much of a sitting duck.

One may cavil about the size of the tax cut (you can bet it will be tiny), but the message is the most important factor. Obama’s tax cuts were mainly disguised welfare, but he communicated his message more clearly . So no one listened to McCain’s objection. One of Obama’s proposed tax cuts was aimed at employers who take on new staff, a very recession-orientated policy that Cameron may well nick by proposing to cut NICs or some such. Tax cuts don’t have to be large to be effective – the IHT tax cut was £3bn, literally a rounding error in the Treasury – yet look at the effect this had last year.

Cameron’s greatest error at the moment will be to think Conservatives=Tax Cuts is a message so obvious it does not need to be said. That’s what McCain thought, and he paid the price.

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Trumpeter Lanfried

November 9th, 2008 9:59pm Report this comment

About time the Tories got their skates on. Brown is already threatening to steal their thunder.

Nicholas

November 9th, 2008 10:59pm Report this comment

Hope so. Like it when the Tories wrong foot Labour. It always provokes the clumsiest lurching of the undynamic duo Brown & Darling.

TGF UKIP

November 9th, 2008 11:00pm Report this comment

"I may not have to wait long before David Cameron reapays my faith in him." Oh Fraser, how easily are you bought off.

Doesn't the timing seem embarrassingly obvious event to diehard fan like you. A series of leaks indicate Gordon is going to cut taxes, therefore Dave thinks he must have to promise likewise. Whatever Real Labour does, Blue Labour must do too.

The one thing you are dead right on of course is the size of the tax cuts "you can bet it will be tiny" but the other even bigger certainty is that the spending cuts will also not only be tiny but, probably, phoney too. As I've posted elsewhere, the biggest certainty of all though is that no quango and no jobsworth need have any fear from the Cameron "spending cuts" no matter how pointless their existence or job.

Whatever happened to conviction conservatism in Britain Fraser and wouldn't it be nice if Dave really did repay your misplaced faith and announce a policy of real tax cuts based on an across the board cut of 2% in Gordon's bloated spending? Even I would have to shut up and cheer that. Neither, unfortunately, is a scenario I would count on though.

Mike, Brighton

November 10th, 2008 7:10am Report this comment

TGF UKIP. 2%! I doubt that if we cut Gordon's bloated spending by 5% (plus constraining it's growth) anyone would notice other than Guardian headline writers and a few quangocrats.

Fraser Nelson

November 10th, 2008 7:47am Report this comment

TGF, this is the thing about blogging: I have acquired a bad angel in the form of yourself, stoking my worst suspicions about the Cameroon project. Tiberius is my good angel.

I agree about conivctions, it's a point made to me by several senior Tories who share your frustration. I'm not bought off, I'm just being optimistic. Brogan says Cameron will tell us tomorrow, so we'll see.

Short the UK

November 10th, 2008 8:06am Report this comment

Behind the curve again....

dalesman

November 10th, 2008 9:13am Report this comment

It sounds as though Cameron and Brown are just catching up with the LibDems though, and they both rubbished their idea of tax cuts didn't they?

Alex R

November 10th, 2008 9:32am Report this comment

Agreed.

P.S. With regards to the tax cuts offered in 1997, 2001 and 2005. 1997 was always going to be a write off. Seems little point in considering it.

2001 - The cuts offered were small and stupidly complicated. Fink says no one believed the tories; I'd say that no one understood the tories. That is the power of the Obama tax calculator. It does ask number of kids, number of hours worked, size of savings, if a carer etc etc etc. Asks for three inputs and you get a number.

2005 - Howard had no time. Strategy was to prevent total meltdown.

My point is that comparisons with the past three election campaigns are of little use.

IanB

November 10th, 2008 9:34am Report this comment

Brown/Darling will resort to the tax credit system, making people beg for more of their own money back.

Surely the Tories could make political capital by promising to scrap this nonsense (along with the raft of civil servants that administer it) and let people keep more of their own money in the first place?

The added advantage is that, since tax credits are Brown's baby, it's a policy he won't steal.

Michael McGowan

November 10th, 2008 10:37am Report this comment

Barack Obama's so-called tax cuts are offset by substantial tax rises elsewhere. That is what the Lib Dems are proposing as well and no doubt the Tories will follow suit.....

William Norton

November 10th, 2008 10:43am Report this comment

Alex R:"2001 - The cuts offered were small and stupidly complicated. Fink says no one believed the tories; I'd say that no one understood the tories."

Of more interest is that Fink doesn't seem to know that the policy in 2001 and in 2005 was sharing the proceeds of growth, i.e. spending to rise slower than the growth in the economy. All that's changed is the slogan.

JR

November 10th, 2008 11:57am Report this comment

I think the Tory's message is hugely confused. They need to articulate in a much clearer way how they will cut tax and why.

And then they need to link that with a discussion of clearly prioritised cuts in public spending - by saying what they don't want the Government to do -Daniel Finkelstein has really clearly set out the challenge on the second point. Talking about cuts in spending linked to unidentified 'waste' is a mistake and actually an error. The reason Government spending has gone up is because the Government is trying to do more, the vast majority of additional spending has been on programme spending not administration. Largely this has been done by a range of outsourced contracts and PFI deals. So without changing or abandoning current activities undertaken by the state there can be no big changes in public spending.

So the challenge for the Tories is to articulate what they would do differently - a case in point is Tax Credits where they have an implicit policy to keep the whole system with only one change (increase the generousity for married couples). They could instead make a clear arguement for keeping the tax credits system but undertaking radical reform so that far less people are covered by the scheme and those would mainly be the people on the margin of work and benefits to ensure work pays. They could then redirect the saved money (i.e. the money that would otherwise be paid in tax credits) into lower marginal rates of tax or preferably an increase in personal allowances. This would make some people worse off but would avoid the Government taxing to redistribute on the margins.

Personally I think in a year's time a higher rate of tax for those paying more than £150,000 would be a vote winner in order coupled with a further increase in personal allowances. I'd model it dynamically of course (there you go Fraser!) but something that helped the many not the few (even allowing for a bit of tax flight) is something most people would vote for.

I'd also increase the rate of Jobseekers Allowance for people with good work records - the middle class are about to realise all the attacks on scroungers over the years means they can only claim £60 a week for 6 months if they become unemployed. It's going to have a huge devisive impact.

John Page

November 10th, 2008 12:02pm Report this comment

And Monday's telegraph has labour planning tax cuts so the Tory flatfoots have failed again.

Paul B

November 10th, 2008 2:54pm Report this comment

JohnPage is right, last out the blocks, playing catch up again. DC & GO need a severe kick up the proverbial, DC is really not getting it

TGF UKIP

November 10th, 2008 3:32pm Report this comment

Fraser, your aged alter ego is, I'm sure, going to delighted by your characterisation. For my part I'm glad to hear that all my wind ups do have some, even if insufficient, effect.

Clearly, to achieve the transition of optimism to realism on your part some further stoking is required and as I suspect I will need all the stoking practice I can get in preparation for my after life, more stoking there will assuredly be.

I guess I could also make the change from TGF UKIP to becoming Screwtape.

Tiberius

November 10th, 2008 5:12pm Report this comment

Be careful, TGF UKIP, that you don't cross over into that other work of C S Lewis and become the March Hare.

Sue Denim

November 10th, 2008 6:24pm Report this comment

Would that be CS Lewis Carroll?

Tiberius

November 10th, 2008 6:34pm Report this comment

How to make an ass of yourself at the end of a long day at the office.

Water

November 10th, 2008 8:14pm Report this comment

"I say in my political column this week that Cameron must 'offer tax cuts before Brown does'" shifts in policies inline with the opposition did not act as a testament to idiocy in America. A shift by the left to the right’s point (if DC gets his foot in first and implements your thought) it may not make any difference, and then again maybe it will who is to say.

Fraser Nelson

November 11th, 2008 9:20am Report this comment

TGF, I would change if I were you. Your name right now makes it sound like you're coming from a UKIP perspective so other CoffeeHousers will discount what you say on party political basis. This is a shame as your arguments reflect a small but significant wing of Tory thinking. Screwtape isn't bad...

TGF UKIP aka Screwtape

November 11th, 2008 2:30pm Report this comment

Ah yes, Fraser, but think of all the pleasure I deprive myself of from the reaction to the name UKIP from the Cameron/Clarke wing of the Coffee House as well as all the idignation I can feign when one of the more ignorant twins UKIP with the BNP in the same sentence.

I do like Screwtape just as I liked Hoi Polloi, one of my other early pseudonyms, but TGF UKIP does allow me to occasionally point out that UKIP is currently the only UK conservative party as their 20 point policy summary demonstrates so well.

I will think about the point you make though.

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