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Wednesday, 19th November 2008

Bashing the bailout

Peter Hoskin 6:01pm

Looking back on PMQs - and reading Iain Martin's deft analysis - it really was quite striking how both opposition leaders decided to major on the same issue: namely, that the banking bailout isn't yet meeting one of Brown's key aims for it and freeing up credit for small businesses.  It's a potentially fruitful line of attack.  After all, Brown's sunk a monstrous amount of taxpayers' cash into this bailout, and if the opposition parties can in any way indicate that it's not working - and to some extent characterise it as £billions worth of waste - then they could well strike a hammer blow against Brown's borrow 'n' spend approach to the downturn.

The problem, though, is how to convey this attack.  In my view, Brown still came out on top today, as any references to the bailout let him resort to either financial jargon or to "the world's copying me" histrionics.  Is this a case where the opposition parties need to go for a blunter approach that won't have the public reaching for for the mute button?  Or is it just enough that they're making the point now - however subtly - so they can say "I told you so" if/when the bailout goes pear-shaped?  I can't quite make my mind up.  Any thoughts, CoffeeHousers?

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EyeSee

November 19th, 2008 7:25pm Report this comment

The problem is that Brown gets to do stuff, which the dullards think is action and if it coincides with an improvement, was definitely due to Brown. The thick people don't want to think, just vote Labour. And too many others follow suit in the instant gratification society. We are a small bubble here of people prepared to analyse and consider. Hence, mainly realising the true situation vis a vis Brown's total and all encompassing incompetence. If the Tories try to explain the reasons why Brown is an moron and what should be done for the benefit of the nation (as opposed to only Labour) then 'Little Britain' will throw up its arms in despair at being asked to increase their attention span beyond two minutes. 'I want everything back to normal NOW, Gordon says he could do it but for the Tories/Americans/insert other and I believe him'. Cameron is up against the client state, welfare voters and people whose intelligence was stunted at school, by Left liberal idiots. Coupled with Cameron's loose grip on what being a Conservative is -too much of him wants to be Tony Blair (easy life of lies and no work, but still become PM). Quite a bit to overcome.

TGF UKIP

November 19th, 2008 7:34pm Report this comment

Pete, you lot live in a subtle and sophisticated bubble. The average Sun and NOW reader is a political savant compared to a vast proportion of the electorate. That's why Labour are so much more formidable at communicating their message.

Keep it simple, keep the words and the thoughts short and keep repeating them.

Forget subliminal, blunt, simple, direct and repeated gets across - nowt else does. Unless of course, your target audience is the Guardian/Independent reader, which Dave's appears to have been for the past three years.

Athesius the Facilitator

November 19th, 2008 8:05pm Report this comment

Yes! I have a thought. When I watch PMQs I try really hard to be fair. Brown did not win today because he is to partisan. No opposition questions where answered, he lied about 3 million jobs, and he was completely lost for words on the last question from Cameron. He oozes dishonesty. Anyway this bailout plan should be shown up for what it is by the press corps. A massive risk from a man who has used the phrase unfunded borrowing as a stick to beat his opponents with and then borrows massively unfunded. And its rubbish when he says the world is copying him. Brown is a failure who is to partisan. A real PM would have got in both opposition party's and devised a proper strategy to give all the financial services confidence. Instead he uses spin as a device to wriggle out of trouble and win a few votes. It's very frustrating. I hope he gets found out for what he is.

Lance Grundy

November 19th, 2008 8:48pm Report this comment

How about...
"Brown's spending isn't about helping the people, it's about helping the banks." or...

"Brown's spending isn't helping small businesses, it's helping big businesses - the banks."

Hysteria

November 20th, 2008 12:53am Report this comment

erm - but we need big business and banks to be succesful - not least to re-inflate the pension funds.

Let's keep the verbals against Kim Il Brown - not business....

Kevyn Bodman

November 20th, 2008 4:08am Report this comment

I don't agree with Athesius the Facilitator in his implication that Brown is at fault for being too partisan.
I think Brown is wrong, but I want to see partisanship in politics.
I want clear choices.
I get both irritated and annoyed with American (especially) politicians calling for a bi-partisan approach.
What they really mean is 'I want the opposing party to say and do what I want.'
I reject this, and I want partisanship and choice.

Lence Grundy

November 20th, 2008 8:46am Report this comment

“erm - but we need big business and banks to be successful - not least to re-inflate the pension funds.
Let's keep the verbals against Kim Il Brown - not business.…”

Yes, of course we need big business and banks to be successful. The problem is though that they haven’t been very successful lately and they are very much disliked - if not hated, by a very large proportion of the population. People don’t like the fact that they got billions and billions of pounds of taxpayers money to stop them failing. This bail-out was only made politically possible because Gordon Brown told the British people that the bail-out would help small businesses and hard-working families get through difficult times. It would lesson the effects of the recession. He lied. They haven’t done anything - except taken the money and run.

This isn’t about attacking or defending banks - it’s about destroying Gordon Brown. Wiping that smirk off his face. His plan isn’t working and the message needs to be conveyed [and soon] that, so far, Brown’s giveaway to banks hasn’t done what he promised it would. It is a perfect opportunity to present Brown as somehow in collusion with the banks to fleece the taxpayers of their money. He’s given the greedy bankers a free lunch with the British people’s dinner money. Pursuing this line of attack will have two likely outcomes.

1. Gordon Brown and his Labour Party will turn on the banks. They will push them, bully them, castigate them, shout at them and threaten them. The mother of all squabbles. The banks are big enough to look after themselves. Brown’s bombastic blustering won’t get him anywhere - except in an almighty fix. Initially, it might even do his poll ratings some favours. But it will achieve nothing - except exhaust the Labour Party in a battle it cannot win and make the banks start briefing against Brown.

2. It will get the idea into people’s heads that when Gordon Brown said he was giving our money to the banks to help us he lied. It turns out he’s just helped the banks. Believe me, the way most people in this country feel about the banking bail-out the last thing Brown wants is to become associated with redistributing wealth from hard-up families to greedy bankers.

This is all about politics. Take a nugget of truth and spin it for all its worth to destroy your opponents. Brown has made this easy if the Conservatives have the political will. He’s already in bed with the most hated figures in Britain. So put two and two together in the minds of the electorate and make five. Then keep repeating “five” ad nauseum.

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