No go with the logo

hogarth zombie

I imagine it cost the taxpayer an arm and a leg

Og

I expected an ironic offering including a syringe and a bottle of pills.

martin riley

Trivial.

Rafal H-M

This logo is the sort of thing my 14 year old cousin used to draw on the covers of her secondary school note books back in the mid-1980s. Very Tiswas and Swap Shop!! Read my blog: http://www.bloggingyoungfogey.blogspot.com

EyeSee

It looks like a partially complete building, so is likely to be very London Olympics.

Lynda Plum

It looks like it could be the site plan for where they're building the Olympic Games, or an exploded swastika or SS symbol. It's hideous

Patrick Briggs

A misunderstanding being perpetrated by some in the media about the London 2012 logo is that the "logo" is the "brand" - that the two words are interchangeable. A "brand" is the summation of all aspects of something (usually a product or service) as perceived and experienced by observers (usually the consumer). A "logo" is merely the visual identity symbol that stands for the values of that brand. So for London 2012 the test of the logo must be whether it truly represents the brand values of the event. London 2012 is about the city of London, about the nation and about sport. So the logo should similarly be immediately identifiable as being of London, of Britain and about sport. The chosen design fails on all three counts.