Brown resorts to bully tactics
Fraser Nelson 6:42pm
Damian McBride may be gone, but his spirit lives on in Labour's latest party political broadcast (watch it after the jump). It features a young chap in a suit (boo! class enemy!) who goes into an empty room and starts hitting a punchbag. Then it comes up with all sorts of claims that could have been drafted by McBride (and, come to think of it, probably were). "David Cameron would leave young people like me on the dole" runs the first - palpable nonsense.
It grows progressively more absurd. Then, finally: "What David Cameron would do is give £200,000 to 3,000 millionaires." That's a lie, rather than an exaggeration. He's referring to inheritance tax, the "millionaires" he refers to would be (how you say?) dead and rather than "give" money, Cameron would propose that the state would not take it from them. The word "lie" is often overused, so let me put it this way: if this claim were made in a document regulated by the London Stock Exchange, then Mr Brown would go to jail. But this, alas, is the type of person we're dealing with: someone who plotted his way to No10 and who tries to stay in power by spreading lies and smears about his opponents.
Even I could produce an advert about some positive things Labour has done: choice of hospital, for example; or City Academies giving better opportunities to deprived neighbourhoods. But, to Brown, politics is just about "see that posh bloke in a suit, he's a nasty Tory, he'd give thousands of pounds to millionaires". What a better place Labour would be in if it was led by someone who had actually had the courage to fight an election solo, even a leadership election, that would teach him the limitations of smear and attack. It's a thoroughly unpleasant advert, which reminds you how Labour's good points (and no, that wasn't a typo) have been buried by this stapler-hurling, printer-throwing bully. And how successful will it be? Let's wait until next month's elections.



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Little Osbourne
May 14th, 2009 6:57pm Report this commentFraser if your nose was any further up Camerons backside you would be dining on his prostate for dinner.
wight tory
May 14th, 2009 6:58pm Report this commentI saw that and laughed, what tosh and the pensioners who have just got their £60-I'd be asking what's happened to my pension? Why are they, the people who saved all their lives are so out of pocket now.
Stronghold Barricades
May 14th, 2009 7:01pm Report this commentPlenty of clunking fists
Thrasymachus
May 14th, 2009 7:08pm Report this commentWhat's staggering is that this is the first party political broadcast from a major party in longer that I can remember that hasn't been pumping out a subliminal rainbow nation message.
Clearly Labour's internal polling does show the BNP to be a threat.
Diversity
May 14th, 2009 7:12pm Report this commentLike Fraser, Tories will hate this video. Some Labour stalwarts will like it. It will help persuade informed, undecided voters that Labour are even less honest than the Tories. For undecided, not very informed and not highly interested voters, it is likely to suggest that Cameron will be decisive in tough times, and therefore more worth voting for.
Cameron should hope that viewers actually notice this broadcast.
Daniel Furr
May 14th, 2009 7:12pm Report this commentIf you want to know how awful this is, Labour activists are having trouble admiring it.
JONNY
May 14th, 2009 7:14pm Report this commentYou shouldn't get so worked up about it Fraser.
This stupid, nauseating and incredibly childish piece aimed at a nation of supposed morons with have no effect at all.
A total one hundred per cent bomb-out.
Unless it be negative.
David Ossitt
May 14th, 2009 7:14pm Report this commentI have just seen the broadcast; in my opinion it was a home goal for labour, considering that this is a party political broadcast for the European elections that never mentioned Europe.
All it did was attack David Cameron; in every case the attacks were to do with non EU issues.
Brown is doing what the left has done so often in the past; throw a barrage of shitty lies in the hope that some stick.
In doing this Brown is showing utter contempt for the electorate; it is as though he still thinks that the people can not see through his clumsy pathetic lies.
Bill d'Sarse
May 14th, 2009 7:15pm Report this commentNegative, negative, negative.
Just about sums up New Labour really.
Andrew Crysell
May 14th, 2009 7:28pm Report this commentIt took my dad three weeks to see a cancer specialist even though he was in hospital already and had a lump sticking out of his abdomen the size of a tennis ball. So even that claim is rubbish.
Andy
May 14th, 2009 7:29pm Report this commentWell, it could have been worse. They could have told the wicked lie that the Tories would try to scrap the minimum wage by the back door through giving employers an opt-out.
Oops, thats actually true as that's just what some backbench Tory MPs tried to do in the Commons this week. Thankfully they have no majority in the Commons (at the moment) to achieve this!
Will Rees
May 14th, 2009 7:44pm Report this commentIs that a party election broadcast, because I was n't aware that David Cameroon was standing as either an MEP or Councillor, nor are any of those policy areas decided by those who are standing. So Labour hasn't got anything to say about EUrope then.
Though to be fair Labour is in a tough spot, in the process of breaking its 3rd manifesto commitment in less than two years, EU constitution referendum (all it had to say on EU in 05); tax policy; and Royal Mail Privatisation, it can't make promises, nobody believes them. Looking at the state of the country it can't stand on legacy. All it can do is per the video - make up stuff about its opponents.
Alfred T Mahan
May 14th, 2009 7:44pm Report this commentWell, Labour clearly aren't after the intelligentsia vote, that's for sure.
David
May 14th, 2009 7:45pm Report this commentI see Labour HQ is sending its minions here to post comments......
Clive B
May 14th, 2009 7:47pm Report this commentThey forgot to mention that David Cameron eats babies too
SIMON RHODES
May 14th, 2009 7:47pm Report this commentWhy not make a counter-video that simply states Conservative Policy for each of the claims made? Video clip Labour claim:Video clip Conservative Policy.
Steve
May 14th, 2009 7:48pm Report this commentA party political broadcast that doesn't even mention, let alone feature, the party leader. They know Brown is their biggest liability.
JohnOfEnfield
May 14th, 2009 7:48pm Report this commentI think it difficult to imagine the scale of the disaster which awaits New Labour. They still "don't get it".
I would not be surprised to see the headline "Total Wipe-out" "Disaster" etc.
Brown has no idea how fed-up we all are with his lies & dividing lines - and now the complete corruptness of his party is oozing out.
Hawkeye
May 14th, 2009 7:50pm Report this commentFraser, just because McBride is out of sight, do you think that he does not have Gordon's mobile number?
I'm not surprised that Gordon is falling back on smears. McBride is merely the apprentice, his master is still in No 10.
Boudicca
May 14th, 2009 7:50pm Report this commentThe might as well have called it 'The Big Clunking Fist' just to remind us about the nature of the man leading Labour (as if we need it).
This was supposed to be a Party Political Broadcast for the European Elections. Strange that there wasn't a single word about Labour's proposals for the EU and Europe in the whole dreadful broadcast. Not a word about the Lisbon ConTreaty - still, wouldn't want to draw attention to the blatent breaking of a Manifesto Commitment and the pathetic signing ceremony; not a word about the Tories attitude towards the EU or Europe .... just smear, smear, smear.
Hasn't Labour learned the lesson of Crewe and Nantwich .... the electorate doesn't like nasty, personal negative campaigning.
Anthony a
May 14th, 2009 7:55pm Report this commentI don't like Party Political Broadcasts with random people who are supposed to be "ordinary"
It always looks so false and patronising.
If Gordon Brown or David Cameron want my vote then I want them to come on the TV and look at the camera and ask for it - telling me what they have done (or will do) to deserve it - not hide behind these supposedly "real" people.
Lance Grundy
May 14th, 2009 7:56pm Report this comment“The Tories are even threatening to do away with my free TV Licence…”
When what they should be “threatening to do away with” is the TV Licence itself.
Still, it seems with this PPB we’ve gone from ‘do-nothing Tories’ to ’do-everything’ Cameron. Phew! How will he find the time to do all these terrible things?
Mel King
May 14th, 2009 8:09pm Report this commentAbsolutely fair comment; we all know the Tories would slash and burn public services in every. Stop bleating.
Prodicus
May 14th, 2009 8:10pm Report this commentSpot on, Fraser.
Aless Bieri
May 14th, 2009 8:17pm Report this commentPresumably the jobs that are being "given" to young people are going to be jobs that were there anywhere but which older people won't be allowed to apply for.
As for that old couple, who are moaning about their £60 one-off payment, if Mr Brown hadn't shoved his snout into their pensions then maybe they wouldn't need it.
And I think it's better to be punching a bag than punching the hard-working public as Mr Brown is doing
Michael Booth
May 14th, 2009 8:22pm Report this commentThis is palpable rubbish and beneath contempt.
Cameron's response should be something like a gathering of red rosetted politicans gathered round a sumptuous table of food stuffing themselves whilst being watched by a similar cast of people to the ones shown here.
mitch
May 14th, 2009 8:33pm Report this commentMost public services need slashing and burning because they have become rest homes for the unemployable.
They should start again and make them services to the public rather than cushy employment.
Charlie
May 14th, 2009 8:33pm Report this commentBy the end of the broadcast I expected Labour to claim that Cameron would be feasting on babies of Labour voters if the Tories won power. If that is the best Labour can do under Brown, Blair must be smirking more than normal.
John Gravesend
May 14th, 2009 8:43pm Report this commentVery poor bag technique. Typical New Labour had to use an actor rather than the real thing, but then again they don't like boxing do they
Ruairidh
May 14th, 2009 8:51pm Report this commentWhat i don't understand is why the word 'resorts' is in the title.
George Laird
May 14th, 2009 9:09pm Report this commentDear All
The guy in the clip cannot hit a bag properly.
As usual New Labour pick an incompetent to demo something!
What was his excuse?
An error of judgement?
Can I see his expenses?
Finally; I hope this guy gives up bag work as he is in danger of breaking his wrist.
Yours sincerely
George Laird
The Campaign for Human Rights at Glasgow University
logdon
May 14th, 2009 9:13pm Report this commentI've noticed that Brown is very fond of talking about what the Tories or Cameron would do. He does it all the time in PMQ's and interviews. Obviously thinks that he's the Mystic Meg Monarch of the Glens. Shame he didn't see this pile of ordure steaming his way down the tracks.
mac
May 14th, 2009 9:21pm Report this commentMore like this Fraser please; it's entertaining reading the moonlighting sixth formers trolling to order. Typically, the first one still can't spell 'Osborne'.
Gareth Thomas
May 14th, 2009 9:25pm Report this commentI find it difficult to believe that Labour is now descending to such a politically infantile level of propaganda. You can laugh all you like about 'media studies'but teachers have taught the kids how primitive images like this work on their heads. This is so crude it doesn't need much analysis anyway: intelligent young people will laugh their heads off when they see how unsubtle this nonsense is. The other reaction might be anger: this talks down to people in a very condescending manner. Old Labour pretending to know what they are doing with new propaganda methods. Rubbish! So: dust off the Punch & Judy puppets, Gordon, and give us one last proper old-fashioned Victorian morality show before we say goodbye to Labour for the rest of our lives. You lot have totally lost it.
Simon Stephenson
May 14th, 2009 9:28pm Report this commentPerhaps Mel King (8.09pm) would be good enough to suggest a level of taxation, proportionate to GDP, which would allow the funding of every pound of future public spending for which there has been a commitment by the present government.
Then, perhaps, he/she could illuminate us whether the additional tax revenue required can be generated year-on-year from the "rich", or if there would need to be a more widespread raising of tax levels on the general population.
Finally, and appreciating Mel's forbearance, maybe he/she could indicate whether the UK public should be given a clear, accurate, honest explanation of the consequences before choosing whether or not to endorse the present government's financial commitments. Or does Mel think it's undesirable for the public to be made aware of the full consequences of such a major change in social arrangements?
strapworld
May 14th, 2009 10:08pm Report this commentthat is the second labour EU broadcast which failed to mention Europe!
The reason:- They have given up!!
strapworld
May 14th, 2009 10:08pm Report this commentthat is the second labour EU broadcast which failed to mention Europe!
The reason:- They have given up!!
Fernando
May 14th, 2009 10:30pm Report this commentI saw the broadcast. It was anti-Cameron, first and foremost; the Tory Party was hardly mentioned. The concentration was on Cameron. Never seen anything like that in the UK before - even the 'demon eyes' campaign was tame in comparison. Wow, the focus groups must be telling them something. They must really fear him.
Liz Upton
May 14th, 2009 11:12pm Report this commentI enjoyed yesterday's UKIP party political broadcast. They're really not on top of this media thing; they rolled out Stuart Wheeler, who spoke for about a minute. Not a word of it went in: I was far too busy watching the sticky, gummy workings of his mouth to pay much attention.
Jeremy
May 15th, 2009 12:34am Report this commentGiven the state of the Labour government at the moment, it is probably desperate for every conceivable vote it can get. And if that means flagging up class hatred (ironic given the venality and recently acquired property portfolios of its MPs) and hoodwinking the dumbed-down and the simple-minded with lies about the Tories, then that is what it will do. Labour's negative campaigning (to put it politely) is symptomatic of its desperation. Were I Dave, I would would not be put off by it from pursuing my own agenda, and nor would I be tempted to descend to its level by way of riposte or reply. The failure of Labour - and the betrayal of what Labour is supposed to stand for - has been revealed in all its pornographic detail. Let the facts speak for themselves. And let Cameron "speak for England".
john miller
May 15th, 2009 3:46am Report this commentOver the past 15 years various MSM sources have told us that Brown is a warm, intelligent human being with a well-developed sense of moral rectitude and compassion.
Then you see something like this.
You need to get out more chaps. Nip down to the cinema occasionally, rather than watch a football match. Then you may come to see that when an audience watches a film they notice a certain style, certain characteristics and they identify these. They see the hand of a Kubrick, a Francis Ford Coppola, a Hitchcock.
As Fraser intimates, you watch this and you think: "That's a Brown".
Anthony Price
May 15th, 2009 7:22am Report this commentWell it's not too hard to see who is worried by whom, is it?
Can't wait for the Euro elections....
Stevo
May 15th, 2009 8:21am Report this commentThat is disgusting, it infuriated me.
Oscar
May 15th, 2009 8:36am Report this commentAs John Miller rightly says you watch this and think 'that's a Brown'. Apart from the base sensibility posters have described so well, the not very subliminal message is that Cameron is going to knock out Brown at the elections.
Lord Boyders
May 15th, 2009 8:48am Report this commentThat felt like the most US style broadcast I've seen, hopefully not a new trait.
Amazed they didn't mention where David Cameron went to school etc.
Anyway, it offered some useful policy ideas.
Backfired, poor effort.
Rivere
May 15th, 2009 9:48am Report this commentWhat I can't stand is this absurd generalisation that the wealthy shouldn't be wealthy. Why in this country can't we say, "He is rich, I wonder If I could be too" rather than "He is rich he shouldn't be". Maybe it would be better to employ the later policy to MPs who seem to think they should be as wealthy as MDs in the Private sector.
Cap Fits - Wear It
May 15th, 2009 10:58am Report this commentStevo, calm down dear.
The very fact that it is 'disgusting' and that it 'infuriated' you is what will persuade the wonks at 'Son Of Millbank' that the 'cap fits' and that the punch has landed, or should I say, 'connected'.
Best to ignore it, dear, there's a good chap, or they will be running an edited 60 sec version every day between now and the Euro elections..
Paul L
May 15th, 2009 11:23am Report this commentTO all the trolls in the Labour bunker, did you know Cameron caused the earthquake in Italy and the Tsunami in Asia? He also brought swine flu into Britain. Don't even get me started on the melting ice cap or the current state of Jordan's marriage.
I feel your pain.
Mr Green
May 15th, 2009 11:46am Report this commentI think that the Conservative European election broadcast should be a rerun of the Labour one. Just with DC standing in front of the screen pointing out the negativity of it all; the lack of anything EU based and the inacuracy/lies.
Andrew Kitching
May 15th, 2009 12:31pm Report this commentEnjoyed your article in the Speccie this week. We need single transferable voting now! Give voters the power to choose candidates within parties. No more safe seats.
Oscar
May 15th, 2009 12:37pm Report this commentCap Fits - Wear It: this piece of trollery encapsulates the reason Labour is going to lose the next election by a landslide.
James
May 15th, 2009 10:13pm Report this commentExcellent video. A total waste of Labour's meagre campaign funds. The kind of braying moron to whom this video speaks would vote for Labour even if they were led by a malevolent, incompetent Stalinist. Labour will get precisely zero-returns on this investment (but who'd be surprised by that!!).
hadrian
May 15th, 2009 10:52pm Report this commentTriple tripe!!
If New Labour/Gordo think we'll be paying off public debt till at least 2032 ( when some of us'll be either impecunious pensioners/workhouse residents or forced to work till we drop in our eighties!) ans STILL willing to reward his party with votes they must flipped completely- and not just the odd second home.
For EU elections I shall be UKIP-ing; for domestic, Tories.
John
May 16th, 2009 9:17am Report this commentUnder Liebour we're loosing our entire country so this advert is a joke
Tom FD
May 16th, 2009 5:40pm Report this commentIt's the inherent assumption that all our property belongs to the government first and foremost and therefore as far as Labour is concerned the £200,000 that they reckon Cameron would "give" to millionaires isn't money that they had any right to earn in the first place...
Terrible Tory Girl
May 17th, 2009 7:27pm Report this commentI wonder how much these actors were paid to spout that rubbish.
Labour would do well to leave their little class warfare tactics at home - it didn't work in Crewe and it won't wash now.
The video just makes Labour look like a bunch of thugs with the punchbag ideology.
And the last thing they want to do is reveal that ugly side of the party to the public.
"Do you hear the people sing?
Singing the song of angry men?
It's the song of a people who will not be slaves again!"
We are les Miserables under Brown Ltd policies.
If you wanted to win the public back on your side, all you had to do was do the right thing and resign or at least produce a happy clappy broadcast showcasing some of your (albeit few) achievements.
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