A sneak preview of the election campaign

strapworld

Quite brilliant. This is all the Conservatives need. Well done Conservative Home!

Jonathan_T

Don't like this at all. Makes "cuts" look like a dirty word - not clever.

Occasional Ostrich

Dare one ask: Shouldn't we be berating Brown for his wasteful spending of our money on these marginally useful projects in the first place?

Lawrence Greek

Doesn't quite hit the right tone for me. Maybe it's the music (too Hollywood triumphalist?), or maybe the point it's making isn't sharp enough - we all knew there would be cuts, we all knew he would U turn eventually. Maybe the thing I didn't like about the film is that many of us want cuts, cutting is good, the state needs to be slashed.

These films work best when they reveal something, when they paint Brown to be the mendacious c*nt that he is. I would have gone with some of these ideas:

- if he can now cut all these unnecessary programs, why waste the money in the first place?
- if the cuts he is proposing now dwarf the Tories, wasn't he lying in 2005 when he said [insert election quote about Tories slashing etc]

Hysteria

where to start ?

Overall I think this is not a good ad - it has a mixed message - firstly repeating "investment v cuts" and then saying - "look - now he is going to cut"

the implication being cuts are a bad thing..........

cuffleyburgers

I agree with Laurence Greek.

I don't particularly like the music or the style of the ad and I would be much happier to see a message more like "finally Brown has had the good sense to cut unnecessary spending and eliminate inefficiencies etc He has been responsible for spending for the last 13 years, why only now has he decided to stop wasting money, with a trillion pounds of taxpayers money p!ssed away to no effect?"

john83

Pretty naff but we have to start somewhere. Its better to be missing mark now, that in 9 months time.

Peter From Maidstone

Very bad ad indeed. There is nothing wrong with cuts. We want cuts. This makes it look like cuts are bad. The Conservatives should be stressing WHY we need large cuts right now. That is the issue. That is where Labour are most weak. As far as I can see the emotional response I have to the ad is 'Good, Gordon Brown has seen sense and is now willing to cut'. That is surely not the response which is planned. And a semi-socialist voter might well say, 'Well I was thinking of voting elsewhere because it seems cuts are necessary, but now Labour is also talking cuts I'll stick with them'.

Coeur de Lion

Because no-one in politics or media has ever run anything, we get no comments about the fact that you can't run the 'front line services' efficiently without 'second line services' or whatever you call them. 'Cuts'in support will affect the 'front line'. Is Brown saying that his public services are inefficiently run?

MisterE

Good, but to improve it they need to add a pinocchio style nose to Brown, growing in length throughout the duration of the video...

Anan

test comment with new registration.

nice ad from those baldies, it must be said!

Ian C

This is a 'gotcha' ad. Not a reason to vote Tory, but one not to vote for GB. It is a doubt creator. Nothing more nor less.

Agree with the comments that it's a start but runs the dnager if highlighting cuts as a bad thing when they are what the Tories have been saying needs doing, so it can only be used in to target those voters who are wavering over GB/Labour.

So it is not a decider. It is a taster - as you said.