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Monday, 3rd March 2008

Team Brown strengthens

Matthew d'Ancona 9:26pm

The Number Ten operation is getting stronger by the day. Downing Street will announce tomorrow the appointment of WPP's David Muir as Director of Political Strategy. Regarded as one of Sir Martin Sorrell's right hand men, he has been CEO since 2005 of WPP's unit The Channel, which brings together the company's media and research skills, and (probably a must-read now for Brown watchers) the co-author of a well-received book called The Business of Brands. He is also on the Advisory Board of the John Smith Memorial Trust. So soon after the arrival of Stephen Carter from Brunswick this marks another top capture for Team Brown, and is further evidence of the gear change I referred to in the Sunday Telegraph at the weekend.

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Comments

Oscar Miller

March 3rd, 2008 10:26pm

Really? I rather got the impression that Team Brown is disintegrating by the day. Judging from the near sense of despair coming out of the Birmingham conference, topped by today's demented attack on the BBC for pro Tory bias (a first surely!) I get the impression they are losing it. And BTW what is it with Brown and these baby faced youths he likes to have around him? - (they don't get more baby faced than David Muir even by his own reckoning)

carol scott

March 3rd, 2008 10:41pm

Won't make any difference, everyone I speak to, no matter what their political views, loathe our unelected PM. The only people who cannot see this as politicians and commentators.

sam

March 3rd, 2008 10:52pm

Sorry,Mathew,wrong call. Importing Advertising boys won't help when the product is faulty. Let's watch what happens..

Austin Barry

March 3rd, 2008 10:57pm

I don't share your sanguine view of Lazarus Brown's chances of survival: he is clearly on the Maggie Thatcher descent into a kind of righteous madness. After all, a man who bullies his secretaries, denies his basic orientation and has elevated dithering to an art-form, has clearly lost the plot. And yet, and yet, what is the alternative: Cameron, a disembodied voice from the Shires unlikely to engage any sentient person under about, well, 53? Clegg, the pretty-boy "youth" candidate, gloriously commonplace, but with such lovely Kennedyesque, US-Newsreader hair? Hardly. Essentially, in these chaotic dangerous times our leaders fail us. They are vote-wheedling, expense-fiddling, self-serving non-entities. Where are we going? I haven't a clue, but this journey deeper into the Dystopian night through a gauntlet of our ferocious unyielding enemies, without and within, will end in tears and blood.

adrian drummond

March 4th, 2008 7:45am

This is a bit like asking Maclaren F1 engineers to get a Ford Escort into pole position. No matter how good the team, it will always come down to the basic product. In the case of Brown, the product is really not up to the job.

salieri

March 4th, 2008 8:25am

So, essentially, yet another spin doctor at the taxpayer's expense. So what? Even the expression "Team Brown" is oxymoronic. Bravo, AB, for that 'basic orientation'. We hear you loud and clear.

Max Kaye

March 4th, 2008 9:26am

These new boys aren't so much re-arranging the deck-chairs on the Titanic as engaging in mutual stimulation behind the bike-shed. Either way, the results are likely to be messy and fruitless.

Ruddigore Topsider

March 4th, 2008 9:35am

I agree. Bringing in a few supposedly brilliant wonks doesn't alter the fact that most of the Cabinet are second-raters who owe their elevation to resignation of the genuine talent. This 'strengthens' Mr Brown in the same way that RMS Titanic's customer care ethos strengthened after a bit of judicious re-arranging of the deckchairs.

Ruddigore Topsider

March 4th, 2008 9:58am

'Basic orientation'? What? Do you mean his moral compass is broken?

Simon Chapman

March 4th, 2008 10:02am

I may be complacent, but I cannot see how anyone who describes Douglas Alexander as his favorite politican could be said to strengthen anything. See here: http://broganblog.dailymail.co.uk/2008/03/brown-calls-in.html

John

March 4th, 2008 11:38am

Strange move for Muir - a nicer man you could not wish to meet by the way - talk about joining a sinking ship

Alex

March 4th, 2008 11:48am

Is this an April fool?

EyeSee

March 4th, 2008 12:43pm

To be expected I suppose, Brown has been taking ideas from that ex-PR man Cameron after all. A bit like being surprised by an article supportive of New Labour by Matt d'Anc.

Tiberius

March 4th, 2008 1:24pm

I go with the general opinion over this - Brown can change gear as many times as he likes, but with no prospect of a clutch replacement, he's simply going to end up with a pile of junked cogs and springs.

AlanofEngland

March 4th, 2008 2:07pm

Simon Carr says it all today....."Meanwhile, "Moral Compass" Brown tells the nation (or the six-and-a-half party hacks at his conference) that they're going to build Jerusalem in this green and pleasant land. If he could build an outhouse throttling pit at the bottom of my garden I'd eat my hat."....me too!

Caroline

March 4th, 2008 5:19pm

A 'demented attack' on the BBC? Are you sure that's not 'impression' number three Oscar? And what does - 'And BTW what is it with Brown and these baby faced youths he likes to have around him?' mean? My own ‘impression’ is that it’s noticeable that it’s not only bright young people who choose to work for Brown, but more senior and brighter members of the opposition like Mercer and Bercow do too. Still, lucky for Cameron he can count on your devotion (whatever the age difference?) as most of his team are recycled and divided oldies from previous rejected administrations.

RW

March 4th, 2008 7:08pm

So what happened to this earth-shaking Downing Street "announcement"? Any sign of Babyface, or has he gone into hiding? None of the papers noticed him. Who fed you this breathless paean of praise for the alleged resurgence of Team Brown - someone in the Brown spin machine?

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