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Monday, 16th November 2009

Labour's next election broadcast

Peter Hoskin 11:26am

Over at his New Statesman blog, James Macintyre reveals that Labour's next election broadcast will be the sentimental, two-and-half minute history of the Labour party shown before Brown's speech at the last party conference.  We've embedded it below, for the – ahem – benefit of CoffeeHousers; so I'll repeat the question I asked during our live blog of Brown's speech: "This is clearly a Labour crowd-pleaser, but will it make any difference outside the conference hall?"

Filed under: Election strategy (133 more articles) , General election (64 more articles) , Labour (2014 more articles) , UK politics (4908 more articles)

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Pete-s

November 16th, 2009 11:46am Report this comment

Wrong, Labour's next election broadcast will be the Queen's speech.

General Zod

November 16th, 2009 11:50am Report this comment

"Vote for us now, even thought we are a bunch of self-serving, unprincipled hypocrites, because once we had principles and ideals."

That's a compelling message.

Stepney

November 16th, 2009 11:52am Report this comment

It's pretty revealing that a "top" political journalist (sic) should be so happy that this be given a wider audience. Dear oh dear, what has the NS become?

Ian Walker

November 16th, 2009 11:55am Report this comment

All about damage limitation - they know middle England's a goner; it's about trying to keep hold of the core socialist voters now to avoid total destruction.

Tory Bear

November 16th, 2009 11:55am Report this comment

Some further thoughts re this campaign and video:

http://www.torybear.com/2009/11/odd-decision.html

Give a million quid to Labour and you can put your books in their videos!

Michael Booth

November 16th, 2009 11:56am Report this comment

"Here's to the fighters, the True Brits..." runs the soundtrack whilst showing pictures of Harold Wilson, Michael Foot and Neil Kinnock. You could show the same footage with the words "Here's to the Marxists, the Trotskyites and fellow-travellers...'
True Brits? Don't make us laugh!

Justicia

November 16th, 2009 11:56am Report this comment

Let's be honest, its wholly irrelevant to what the party have done and are doing, but its a very well done ad and it will definitely raise Labour's standing amongst voters, even beyond their core.

Hm, 6 month campaign and a fluffy ad without any actual meaning, labour's gone all american on us it seems.

Simon

November 16th, 2009 11:57am Report this comment

Only a couple of brief stills of Tony Blair in the video. So much for Labour's longest standing Prime Minister!

Forlornehope

November 16th, 2009 11:58am Report this comment

Anyone who isn't hard core Labour would be well advised not to watch it on a full stomach. I'm just looking at a plate of recycled bacon and egg!

Judy

November 16th, 2009 12:00pm Report this comment

What a laugh! Shows one of the Pankhursts being seized--nothing to do with the Labour Party. Says "Then there was Cable Street"--organized by the Communist Party...Not to mention those well known Labour Party luminaries Sir Alex Ferguson and Barack Obama....the latter especially well known for humiliating Gordon Brown by forcing him to meet with him in a kitchen.

If this is aimed at the core vote of Labour faithful, someone should tell them that even Hovis gave up on Hovis nostalgia ads aimed at C2s with an acquired taste for baguettes and Kingsmill a couple of decades ago.

Fergus Pickering

November 16th, 2009 12:00pm Report this comment

Nice to know it was the men of the Labour Party who got the little women their votes. Oh, and it was the Labour Party who won the Second World War. It is also interesting (my wife pointed this out) that the only black faces in evidence are Mandela's and Obama's - who are unlikely to be part of the next wave of immigration.

Liono

November 16th, 2009 12:06pm Report this comment

Justicia is right- it is a well made ad to appeal to their core voters. I presumed the ad would be laughable but it was strangely compelling. Don't get me wrong - it won't help them win, but the big picture stuff works for them.

Mike Brighton

November 16th, 2009 12:12pm Report this comment

Thanks, I've just lost my lunch.
Clearly the labout party won WWII, obtained the vote for women, ended apartheid. Perhaps next they will show a video of Brown being the first man on the moon.

Wilhelm

November 16th, 2009 12:20pm Report this comment

Where do I start.

1. Gruff honest working class voice over, tick.
2. Religious solemn hymn music in the background, tick.
3. Stick a photo of Nelson Mandela in, although he's got nothing to do with Britain, tick.
4. Gordon Broon surrounded by a lot of smiling African children, tick. no mention of the corrupt African rulers I see, tick.
5. Grainy black and white footage of the liebour party to make you have a good old cry, tick.

6. And the piece de resistance is drum roll please, Saint Barak Obimbo nodding his head sagely in agreement with Broon while he drones on about the price of fish, tick.

All in all, its stomach churning,

statechaos

November 16th, 2009 12:24pm Report this comment

What a splendid obituary for the Labour party!

Rushbridger

November 16th, 2009 12:31pm Report this comment

Being successful is bigoted and discriminatory. We should have the balls to choose the wrong option occasionally and vote Brown back in. We'll be better people for it and Polly T and the Guardian will be proud of us. We must strive for true equality by losing and winning in equal measure. It is only by becoming a failure that Britain can take it's place amongst the UN again, and not be a jingoistic anachronism striving for it's own selfish ends.

Wilhelm

November 16th, 2009 12:34pm Report this comment

Fergus, very amusing.

And you forgot to add, Harold Wilson was the 5th Beatle.

Chris

November 16th, 2009 12:39pm Report this comment

Another method of saving money ?

Snowman

November 16th, 2009 12:43pm Report this comment

utterly asexual, vacuous of any agamous goading; injecting certain parts of Jordan here and there might do the trick though.

Diane C - London

November 16th, 2009 12:49pm Report this comment

Now looking forward to the Conservatives' reply to this. The queues out of work before Mrs Thatcher, the dead unburied, waiting times for telephones, the thousands given the right to buy their own homes, the nationalised industries which gave us decent telecommunications and more choices in our utilities, Gordon Brown plundering pensions, floods of immigrants taking the jobs and houses and Doctors' appointments, feral kids roaming the streets, sink schools up and down the land. Gold sold at record low, banks collapsing. You could make a full length film of their incompetence and only cover a very small part of the damage they have done to this country.

Nicholas

November 16th, 2009 12:50pm Report this comment

"Perhaps next they will show a video of Brown being the first man on the moon."

Doubtful, but we can all live in hope of a video showing him being the next man on the moon - preferably without a suit, helmet or air supply.

Scopes

November 16th, 2009 12:59pm Report this comment

Quick, pass me the sick bucket...

Watt Tyler

November 16th, 2009 1:00pm Report this comment

boohoo, Gordon Brown can't write very well because he has bad eyesight

boohoo, this ad brings a lump to the throat and a warm uzzy feeling, Vote for Labour

Tiberius

November 16th, 2009 1:25pm Report this comment

Did I miss the bit about the gold sale and the hammered private pension pool? Did the £200b deficit manage to hide behind the 1976 IMF bailout, which in turn hid in the uncollected rubbish of the Winter of Discontent? Was the film of the Sheffield rally mistakenly left on the cutting room floor?

We demand answers!

Snowman

November 16th, 2009 1:28pm Report this comment

now it hits me why it didn’t click, the wrong choice of soundtrack, if only it was ‘things can only get better…’

Minnie Ovens

November 16th, 2009 1:29pm Report this comment

"they will show a video of Brown being the first man on the moon."

Wishful thinking!

Tiberius

November 16th, 2009 1:37pm Report this comment

Brilliant, Nicholas!

Tankus

November 16th, 2009 1:50pm Report this comment

barf ...

..Gordon around kids , gives me the same feeling that Michael Jackson did !

Boudicca

November 16th, 2009 1:55pm Report this comment

No. The tables have turned, they can talk to the electorates' collective hands because their faces certainly aren't listening anymore.

General Zod
November 16th, 2009 11:50am - Brilliant observation.

chris as usual

November 16th, 2009 5:42pm Report this comment

Haven't seen this before, but frankly it made me want to throw up.

The idea that the only people who fight for the country, the rights of people here and in other parts of the world, and who give their time voluntarily entirely to help others, particularly those most in need, are only Labour people is simply disgusting.

How about if we said that the true layabouts, who never make any efforts at all, are the sort of people that Labour appeal to? Would they like that? Of course not, but it is no more disgusting than this disgraceful Marxist propaganda.

They must go, and soon. In disgrace.

A pensioner

November 16th, 2009 7:41pm Report this comment

"will it make any difference outside the conference hall?" Not to me, it won't. I still remember the doubling of my tax bill which Gordon claimed wouldn't affect me. I also remember him sloping off to a back room to sign away my country to the EU without the vote the manifesto promised. I also read what Neather said about Labour's immigration "policy" and that above all finished off the Labour party's right to govern - preferably ever again - as far as I'm concerned.

Edward Sutherland

November 16th, 2009 9:49pm Report this comment

Where was the lad from the Hovis commercial? Did I miss him?

Wrinkleybutnice

November 17th, 2009 12:30am Report this comment

This was like watching a silent Charlie Chaplin movie and then being asked to vote for the 2010 Oscar for best film.

Personally I'd go for the Chaplin movie everytime. Ooops, sorry - hadn't noticed we had to choose between "Raise the Titanic" and "Armageddon". Silly me.

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