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Tuesday, 22nd December 2009

No Christmas cheer in the Mail for Cameron

James Forsyth 3:40pm

The Daily Mail sets about David Cameron in its editorial today. It accuses him of “insulting voters’ intelligence”, tells him to “avoid the PR men, spivs and trashy celebrities with whom he has taken to mixing” and advises him to “spend less time with his spin-doctors, worrying about his image and trying to be all things to all men.”
 
The Mail matters. Privately Tory strategists admit that its savaging of Cameron’s shift in European policy played a considerable part in depressing the certainty of Tory supporters to vote, one of the reasons for the party’s lead narrowing in the polls. If the Mail was fully on board with Project Cameron, it would shore up the Tory base and leave Cameron freer to concentrate on wooing swing voters.
 
There are a couple of reasons why relations between Cameron and the Mail are strained. One is that Cameron is culturally a very different figure from Paul Dacre: note the editorial’s reference to “PR men, spivs and trashy celebrities”. By contrast, Brown’s personal character meets with Dacre’s approval. Another is that the Tory communications team have decided that their top priority is keeping the BBC and News International happy, something that infuriates Associated. Also, the Mail does not like to look it is following the pack. When The Sun attacked Gordon Brown for his handwriting and spelling mistakes in a letter to the family of the fallen, the Mail rode to Brown’s defence.
 
The Tories will need friends both during the election campaign and in government, where they are going to have to do a lot of unpopular things and also some very unconservative ones. If the Mail is regularly attacking a Cameron government, it will make the media atmosphere just that more difficult for Prime Minister Cameron. The Tories would do well to spend time in the New Year trying to improve relations between them and the Mail.

Filed under: Age of Austerity (39 more articles) , Conservatives (2312 more articles) , David Cameron (1913 more articles) , Media (447 more articles) , UK politics (5406 more articles)

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Kinglear

December 22nd, 2009 4:09pm Report this comment

Cameron made a huge strategic mistake disavowing the Lisbon referendum. It has completely undermined the average man's trust in him DESPITE the media narrative not QUITE being th truth

December 22nd, 2009 4:30pm Report this comment

Irene

December 22nd, 2009 4:30pm Report this comment

So Brown's personality meets with Dacre's approval - enough said.

Cuffleyburgers

December 22nd, 2009 4:45pm Report this comment

"Brown’s personal character meets with Dacre’s approval" - an astonishing statement!

Brown is a coward, a liar and an auhoritarian bully, a man who has been prepared to sell the people of Britain down the river in a vain effort to create himself a legacy other than that of having destroyed the economy of Great Britain.

If true your assertion says more about Dacre than about Brown, and it isn't pretty!

Having said that, Cameron is treating his core constituency with disdain, and is looking weak on Europe and The Great Climate Scam to name but two.

True they have some great policies on Education and are starting to say the right things on the economy (except for the "we shall declare a moratoriam on payments to the EU until the books are properly in order and we are able to afford" which many of us extremist little englanders (their words...) would like to see.

But on the visceral issues of EU, taxation, energy policy, a vote for Cameron is the same as a vote for Brown, and plenty of people will be prepared to look at alternaives such as UKIP in that situation.

News Intl is important, but the landscape is changing fast, and positions that would have been outlandish 6 months ago are becoming mainstream.

Forget "a policy a day" - that's bollocks, people don't want policies; they've had enough policies for a lifetime under labour and the EU adds more, what is required is a competent honest government, determined to rule in the interests of the people of this country, committed to free trade, prepared to stand up to bullies on the continent - just like all the best tory governments from Pitt downwards.

I would say another thing - there has been enough incompetent tinkering with constitution undeer labour so I would be against intoducing a written constitution. However, a one or two page "covenant with the British People" based on the US constitution, if taken seriously, cold be a way to start restoring some faith in the system which Labour have so comprehensively and malignantly trashed

Liz Brown

December 22nd, 2009 4:47pm Report this comment

I gather that Paul Dacre is a good friend of Gordo's so will do all that he can to undermine Cameron
However, where I take issue with Cameron, is with regard to his stance on the AGW scam. I had hoped that he would take this time to reflect and to negotiate a change in policy toward CO2 - in effect to abandon his calls for it to be controlled. In light of evidence from the leaked emails and other factors, thiss could be done without loss of face and would appeal to the majority who do not subscribe to this crap

Jeremy

December 22nd, 2009 5:13pm Report this comment

James:

'...The Daily Mail sets about David Cameron in its editorial today. It accuses him of “insulting voters’ intelligence”, tells him to “avoid the PR men, spivs and trashy celebrities with whom he has taken to mixing...'

Somewhat ironic, given that every time I look inside the Mail it is wall-to-wall celebrity tat.

The Mail is a paper that simultaneously denounces celebrity culture whilst running little more than stories about it. That, I would suggest, represents the true insult to "voters' intelligence".

Given the above, and were I Dave, I would not give two hoots about securing Dacre's "approval" of my character. Look at the contents of his paper and ask yourself precisely how much that approval is worth.

Having said that, I would agree that Dave's volte face on the Lisbon referendum - and with it his refusal to challenge the threat posed to our national sovereignty, independence and liberties by the nascent European super state - has made many voters (including myself) think twice about voting Tory at the next General Election. And that, in turn, has taken the edge off the Tories' poll lead and further raised the possibility of a hung parliament after the next General Election.

After all, those of us - like myself - who are Eurosceptic can now vote for parties other than the Tories.

Woody

December 22nd, 2009 5:15pm Report this comment

I have been buying the Daily Mail regularly for the past 45 years until a few weeks ago when I finally decided I had had enough of their 'Cameron bashing' and cancelled my order (and so have a few of my friends, so I hope the Mail read this).
I think their negative reporting of David Cameron is totally unwarranted and over the top and beginning to get personal. This is incredibly bad journalism and smacks of the kind of nonsense you get in the down market tabloids.
Give this man a break, he is up against an incredibly biased media, all of you with your own agendas.
I can't believe you want another five years of Gordon Brown after they have virtually destroyed whats left of a once proud country. They do not have a patriotic bone in their bodies and you should be giving them hell, not going after Cameron.
We have the biggest national debt of all the G20 and are the last out of recession, so why aren't you making headlines about this?
A very angry ex-Daily Mail reader.

Dave B

December 22nd, 2009 6:07pm Report this comment

"...also some very unconservative ones."

!!!!!!!!!!!

What unconservative things? Do you know? Please don't keep it a secret.

johnfaganwilliams

December 22nd, 2009 6:14pm Report this comment

Dacre is, as we all know a foul mouthed hypocrite. Yes, he is a friend of Gordon and Sarah Brown. And, er, ye,s he is the editor of a Conservative supporting newspaper. Maybe he should do one of two things. Resign from the editorship - sure there is something "upstairs" he could do for the same salary- or tell Gordon the truth - he likes him as a friend but despises him as a politician. I'm not holding my breath.....

Verity

December 22nd, 2009 6:14pm Report this comment

"it will make the media atmosphere just that more difficult for Prime Minister Cameron." Prime Minister Cameron. Uh-huh.

But good of you to keep depicting him as "freedom fighter", child-murderer, greasy fatso and B.O.-reeking Ché Gueverra. Other than that one, lucky iconic pose, have you ever seen any other photos of this wretched commie sadist?

It cheers me up to see Cameron so depicted by former Commie student Ché admirers.

December 22nd, 2009 6:19pm Report this comment

David Parker

December 22nd, 2009 6:23pm Report this comment

If Brown's personal character meets with Dacre's approval this casts serious doubts upon his judgement.
He is, however, right in some of his criticisms of Cameron, whose attempts to be all things to all people sometimes makes him appear indecisive and politically immature.

Slim Jim

December 22nd, 2009 6:23pm Report this comment

The problem is that he is part of the Political Class. That means he has to play their games, with their rules, and we've seen what happens when they don't let us play. They're still messing us about despite the expenses scandal, never-ending war and the subversion of democracy via the Lisbon Treaty. Humbug!

john

December 22nd, 2009 6:44pm Report this comment

If the Mail persists in being anti-Cameron, it will lose a lot of readers, including me.
For the last three days, they have had two page spreads on an "escort girl" who claims to have been assaulted by David Ross the Carphone Warehouse tycoon.
Ridiculouly, Cameron is strongly featured in these spreads, because he has been photographed with Ross at various charity functions.
Today's Mail adds a spiteful column by Stephen Glover, who accuses Cameron of guilt by association.
Nauseating.

Neil McEvoy

December 22nd, 2009 7:19pm Report this comment

The MSM is increasingly irrelevant. He shouldn't aim to please the Mail, News Int'l, the BBC or the Spectator. He should just be himself and let the people be the judge.

chris as usual

December 22nd, 2009 7:21pm Report this comment

Reading the Mail 'story' reminds me what a load of rubbish our popular journalism is and why I gave up reading the rag about 40 years ago.

God help us if this is the best we can debate about.

If Paul whatsit thinks Brown is ok, then he can **** off as far as I am concerned. (Did I get that about right for the Mail readers?)

Jeremy

December 22nd, 2009 8:48pm Report this comment

James:

'...The Daily Mail sets about David Cameron in its editorial today. It accuses him of “insulting voters’ intelligence”, tells him to “avoid the PR men, spivs and trashy celebrities with whom he has taken to mixing”...'

Ironic then, that every time I look inside the Mail it is wall-to-wall celebrity tat.

The Daily Mail denounces celebrity culture whilst filling its own pages full of the same. This, I would argue, is the real insult to "voters' intelligence".

Given the above, and were I Dave, I would not give two hoots for Dacre's "approval" of my character. One only need look at the difference between his rhetoric - if I can so dignify it with the term - and the contents of his paper to gauge what that "approval" is worth.

Having said that, I would agree that Dave's volte face on the Lisbon Treaty referendum and his refusal to challenge the threat posed to our national sovereignty, independence and liberties by the European super state has lost him the votes of Eurosceptics like myself. This has taken the edge off the Tories' poll lead and further raised the possibility of a hung Parliament after the next General Election. After all, disaffected Tory Eurosceptics now have other parties for which they can vote.

Gawain

December 22nd, 2009 9:33pm Report this comment

Dacre is a doddery old fool and his newspaper has become a parody of itself. Unfortunately, most of the people who read it are not idiots. Added to this, they have a point. cameron is very quick and brave where PR is concerned. He gives the appearance of being very confident about the telly debates. When, however, it comes to making a brave policy decision and striking out on his own, like on Europe, he is a natural fence sitter. His image took flak over the EPP departure and Europe has hardly been mentioned since. He has yet to give a clear simple overarching vision of what he intends to do as Prime Minister. If he can do that even Dacre will find it difficult to argue. He is only a little less bland than Clegg.

IH

December 22nd, 2009 9:53pm Report this comment

"Brown's personal character meets with Dacre's approval"

That says a lot about Dacre.

I think it's the The Mail that will need friends, at the moment it has none.
Dacre might regret his support of Labour over the next few years when he wants and needs help.

I don't think Dave will forget whats going on at the moment.

Watt Tyler

December 23rd, 2009 12:29am Report this comment

Look at how the press thinks it has power absolute over its readers! We are not free thinkers, we are automons that will do as a paper editor commands, and therefore what a political party leader commands. This is the level of arrogance. (When Cameron started telling Nelson what to write, I stopped buying his particular paper).

"If the Mail was fully on board with Project Cameron, it would shore up the Tory base and leave Cameron freer to concentrate on wooing swing voters."

Taking the false assumption that papers control votes, here is an admission that the key to the Tories winning the next electorally mandated reshuffle of the EU provincial government in Britain is to keep pretending that they are still a COnservative party, while changing their nature so as to appeal to LiberalDemocrats.

"The Tories would do well to spend time in the New Year trying to improve relations between them and the Mail."

Meaning that Team Cameron needs to schmooze them, not speak over their heads and appealing to the people by having fundamental principles.

Dorothy Wilson

December 23rd, 2009 9:54am Report this comment

My understanding is that Liz Brown is correct to say that Paul Dacre is a good friend of Gordon Brown. No doubt there has been some cultivation of the relationship going on there. I also understand that Dacre comes from a poor background and has a bit of a chip on his shoulder about "toffs".

However, as I've posted before, the Mail is totally hypocritcal to point the finger at DC over Lisbon. Firstly, it was not DC who signed Lisbon but Gordo and in so doing ratted on Labour's manifesto pledge. Secondly, when the Lisbon Treaty, then known as EU Constitution, was under discussion under Blair the Mail mounted a campaign for a referendum. If my memory is correct that was supported by 88% of those who responded. However, when the Lisbon Treaty was presented by a Labour Government under Brown the Mail's response was strangely muted. Had it not been so Brown might have found it more difficult to sign. So, the fate of our country is influenced by the personal prejudices of one newspaper editor.

Also, the splash in the Mail over the last couple of days about DC's relationship with David Ross is a total nonsense of a story. There was a large picture of DC with Ross. Go into the offices of a good many businessmen and you will see pictures of them posing with a politician. Such pictures tickle these businessmen's egos. Then the Mail seemed to be making issue of a party given by Matthew Freud attended by DC - and some Labour politicians. To coin a phrase, so what? DC wasn't even present when the fracas occured that is the third link it this manufactured story. The total story is built around insinuation. Stephen Glover, supposedly a respectable journalist, who provided a key article around which it was shaped, should be ashamed of himself. Still, no doubt he earned a fat fee.

Overall, the Mail seems to be going through a split personality phase. On the one hand it prints articles and features supporting what are essentially Conservative policies such as the importance of the family. On the other it seems to be providing support, sometimes tacit, sometimes overt, to Brown who has done so much to undermine everything that the traditional readers of the Mail stand for.

Dacre really does need to examine his motivation. He also perhaps need to grow up a little.

TrevorsDen

December 23rd, 2009 9:54am Report this comment

The mail editor is a pal of Gordon Brown

As I have said many times - if you want to pretend that a promise on a referendum would have had any real meaning then fine - stay in delusion land.

The reality is that the law has passed into law the constitution exists and nothoing can change that apart from serious renegotiation.
The fact that Cameron recognises that and refuses to play politics with it is to his credit and suggest that his conservative govt will be a damn sight better than Brown labour one.

But if you with to remain in dumboland - enjoy the view - ie another 5 years of labour.

The Mail BTW is surely the countries most tw@tish newspaper. Have you seen its on-line edition?
If you think listening to a paper where cellulite is more important than economics then - enjoy!

Vulture

December 23rd, 2009 9:58am Report this comment

As an occasional Mail writer I can confirm what James says abt the Dacre/Bruin relationship and Mr D's disdain for Dave. IT all comes down to class and upbringing. Dacre sees B. as a man much like himself: humble origins; hard worker; hauled himself up by his own bootstraps; anti-metropolitan;
that kind of thing. Dave is of course the exact antithesis: rich, privileged, never had a real job or done any hard work; liberal attitudes to sex and drugs; unearned income and hangs around with louche friends ( cf. that unfortunate pic of him with the Carphone Warehouse boss who keeps getting into hot water). IT all adds up to a lifestyle the Mail hates. Dave need waste no more time schmoozing : once Dacre hates someone, they stay hated. And who's to say his instinct is wrong?

seb

December 23rd, 2009 11:03am Report this comment

"I have an awful lot of admiration for Gordon Brown. I feel he is one of the very few politicians of this administration who's touched by the mantle of greatness."

These are the very words said to have been uttered by Comrade Dacre seven years ago regarding Comrade Gordon. It simply beggars belief that anyone outside of the immediate family of Kirkcaldy's Leading Autist would be moved to utter such cretinous drivel about the nation's worst ever politician.

I wonder if, in 2002, Comrade Dacre was not offered something along the lines of a peerage by KLA. Could this explain such a ludicrous display of arselikhan? What is Comrade Dacre's current view of the World's Saviour?

Jeremy

December 23rd, 2009 2:19pm Report this comment

Vulture:

"IT all adds up to a lifestyle the Mail hates."

It all adds up to a lifestyle and a background of which the editor of the Daily Mail is clearly envious.

James:

'...The Daily Mail sets about David Cameron in its editorial today. It accuses him of “insulting voters’ intelligence”, tells him to “avoid the PR men, spivs and trashy celebrities with whom he has taken to mixing”...'

Ironic then, that every time I look inside the Mail it is wall-to-wall celebrity tat.

The Daily Mail denounces celebrity culture whilst filling its own pages full of the same. This, I would argue, is the real insult to "voters' intelligence".

Given the above, and were I Dave, I would not give two hoots for Dacre's "approval" of my character. One only need look at the difference between his rhetoric and the contents of his paper to gauge what that "approval" is worth.

Having said that, I would agree that Dave's volte face on the Lisbon Treaty referendum and his refusal to challenge the threat posed to our national sovereignty, independence and liberties by the European super state has lost him the votes of Eurosceptics like myself. This has taken the edge off the Tories' poll lead and further raised the possibility of a hung Parliament after the next General Election. After all, disaffected Tory Eurosceptics now have other parties for which they can vote.

Dean

December 23rd, 2009 2:22pm Report this comment

The fact that Cameron is being savaged by the Daily Mail is the most hopeful sign yet that he will, in fact, pursue a centre ground electoral strategy that will give him a good working majority. The Mail is written by extreme right wing bigots who in an earlier time would have been burning witches at the stake, and it is read by prosperous, comfortable, self-pitying people who like nothing better than to whine about badly they are treated and how the country has gone to the dogs. If that's how they feel, why don't they go and live on the Costa del Sol? Because that would require too much effort.

Barbara

December 23rd, 2009 6:36pm Report this comment

Many people know he's a decent man, Cameron, but they don't trust his party, they have not forgotten the Thatcher years when they were hurt and suffered terribly. The Lisbon Treaty retreat, has made this more noticable and people wonder, his he really telling us the truth. The people should be given a vote on the Lisbon Treaty, for if you read it, we can leave if we wish, it's there in black and white, another deception told by policians. The people should decide what our relationship should be with the EU, stick with them for TRADE ONLY not to be governed by them would suit me fine. Cameron, does have the choice and so do we, and he should remember that for we have an election coming up and now we have two more choices of all the political parties, may be the media should be reminding them of that. We need to be able to see democracy working at the moment it's not even on the horizen.

Geoff M

December 23rd, 2009 7:56pm Report this comment

"Dacre sees B. as a man much like himself: humble origins"

Brown is not from "humble origins", unless you consider being a privileged member of the well-off family of a Church of Scotland minister the same as being the son of an unemployed labourer.

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