The Tories' new poster campaign is a massive improvement over the last

Mr. Green

How about :
"I've never voted Tory before, but I've suddenly realised that dogma, ideology, envy, greed and a complete disregard to our values, culture as well as our economy is not a way to run a country"

Verity

Well, they're going to have to attract first time Tory voters because millions of actual Conservative voters won't be voting Tory this time round.

I wonder why they got a woman who looks reminscent of Cherie Blair. Is fat rich lawyer and judge greedy Cherie an icon among the chavs, the public sector and Student Unionists? Why do I detect the febrile fingerprints of Dave in this?

Vulture

I'm in favour of a two track poster policy : nice AND nasty. This one, with its cute yummy mummy, is nice and perfect.

The tombstone was a good nasty one: nothing like combining the idea of Liebour and death. They do, after all, go well together.

Your far too polite to say so, Pete, but the one truly awful poster was the one showing Dave's flabby, air-brushed features. That must have lost a good few thousand votes if it was shown in the Midlands and north.

davidke

So they're the same as the other parties then ? How depressing.

THX1138

I've never voted Tory before but I like their plans on climate change"

Short the UK

Yes, these are excellent posters.

The "Cillit Bang" approach to marketing is a winner. No more "Innocent Smoothies" like we saw with the Dave poster.

I would like to see more emphasis on how it will be the growth of small businesses that will help us reduce the deficit.

JONNY

Sorry Peter
but I find it bland.

luke

What a shame the deceit of the tombstone poster has largely undermined the more positive message these posters are trying to convey.

Liz Brown

It is already having the piss taken. That sid, i do like it tho not quite as much as the death one
Can we now have one picturing Lord Paul - Liebour's non dom not taxpaying funder?

AndyinBrum

If it was a deceit, why did Bruin not deny it in PMQ's?

Verity

Besides, that woman looks as though she already votes Tory, and her children look like little trainee Tories.

They should have got someone who looks like a Labour minister template - fat, short "businesslike" hair style, a smug, feral face with small, darting eyes, who works for a Labour council or a quango. OR, a slag being thrown out of Tesco's for trying to do her shopping in her pajamas dragging two small children with her, the boy with his foot out to trip up an unwary old lady heading his way.

Frankly, that Notting Hillster in the photo does not look like a Labour voter.

strapworld

Obviously targetted at the one parent family!!

If Cameron is genuine about marriage why has the father been excluded?

Opportunism, sheer opportunism!!

Martyn Rowe

I think the posters are pretty good. Positive, upbeat and simple.

As for the mickey-taking on Labour blogs, that's to be expected. Let them have their five minutes of fun. Nobody reads the left-wing blogs anyway, so no-one will see their uber-clever variations. No-one reads them because they lack humour, lack self-analysis and they are run by smarmy yoghurt-knitters who'd never dare say anything against their beloved leader.

I'm pretty open-minded and very un-idealogical. I know the left like to see right-wingers as sneerers, but I have to say that those on the left sneer a lot more. They are just too busy giggling around their laptops during their mid-morning tofu-meetings to realise it.

ps - and Verity. Why do you spit so much blood? Geez... lighten up dude!

Nigel T Packer

strapworld
I would assume Dad was taking the photo!

Sir Graphus

I like this too. However, the really big story of the last few years is that Brown has bankrupted Britain, and that we're in for serious pain for the forseeable future, and that it's HIS fault. That ought to appear on posters somewhere. I'll leave it to the PR experts as to when.

HiFli

Strapworld

Its OK- clearly father took the photo!

Verity

Strapworld - Good catch!

Nigel T Packer - If Daddy had been taking a posed picture, he wouldn't have had his little girl's back to the camera. She would have been featured.

Blofeld's Cat

Millions, Verity?

Evidence?

Actually I believe that at least 40% of people indicate that they are going to vote Tory, and I don't give a stuff if they are "real Tories" (by which I guess you mean your sort of Tory) or not.

Martyn Rowe

Verity - I never knew you'd met my wife.

David Ossitt

“Now, I know there are CoffeeHousers who liked the Death Tax poster precisely because it got down 'n' dirty, taking the fight to Labour.”

It had much more than that going for it; it could be developed, so many possibilities, the funeral of New Labour, the death knell for the Blair project, a funeral pyre of all their broken promises, there are hundreds of possibilities.

HJ

This is trying to get the simpleton vote.

We must assume that the woman shown has voted Labour previously, hasn't twigged that the economic situation is ruinous and the deficit disastrous and what she's really attracted to is a promise by politicians "to help her family" - as if Labour hadn't been making the same promises for years.

I'd vote for the party that promises to spend less and leave my family well alone, preferably with more of our own money to spend (especially as I'm self-employed and have just been forced to pay a big lump sum in income tax and NI)

Lord Monkington-Smythe

I've never voted Tory but:

1.) Ed Balls just makes my skin crawl.
2.) I would quite like not to be trying to save ten grand to give to Gordon Brown for having the temerity to move house.
3.) Geoff Hoon. Words fail me.
4.) I like the idea of married-couples tax relief. I'm married, and I want tax relief.
5.) Gordon Brown looks like someone's shabby uncle on the world stage. It's emabarrassing when you start envying the Italians for the quality of their leader.
7.) Watching Brown boast about "investing" more and more when he has bankrupted the country... now I know how it would feel if someone mugged you and then offered to buy you a drink with your own cash.

Nigel T Packer

LOL Verity

It is evidently a candid shot!

London Calling

Ahhh...Bisto, oops, sorry wrong advert :)

Holly ......

The dad's at work.
The fella in the overalls probably.

E Hart

You won't once you've had five years of them.

Storyboard...

Small boy: Svetlana, will we see mummy and daddy at the weekend?
Small girl: No, silly, they're going swinging.
Small boy: I didn't know mummy played golf.
Svetlana: îíà íå äåëàåò.

Naomi Muse

Sorry! I thought it was an advert for Barclays - it's their turquoise, isn't it?

You'd think the Tory media buffs would have sorted out the continuity

General Zod

Verity cannot make up her mind whether this looks like Cherie Blair or a typical Tory voter.

Like Peter, I do fear for these people. The Labour machine will be digging using all nefarious means at its disposal to find material with which to smear them.

General Zod

Sorry, it is James who fears for them, not Peter.

2trueblue

Not a lot wrong with the poster. Old Tory voters are not going to vote for Liebore or Liberals. Fed up we may be, but stupid we ain't.
Verity, the woman looks normal, although you think its Cherie one minute and a Tory the next? Get out more. If you can't see beyond one person to the total then look elsewhere. It is the only shot we have of getting this country back and if people miss that then we really are doomed. We can then hear your plans for us.

JONNY

'millions of actual Conservative voters won't be voting Tory this time round.'

Someone should tell PB this.
It'll send the betting odds into freefall..

Verity

2trueblue - If we didn't know who Cherie Blur is, and we saw a photo of her, we would think she was a well-off Tory. I think she has a rather sickening face, but she is always coiffed, made up and groomed and wearing expensive clothes. She looks like a Tory wife.

As to your pathetic demand that I "get out more", no thanks. Not in this heat.

2trueblue

Being well dressed, coiffed,etc does not a Tory make. Looks can be so deceiving, but those of discernment can tell.

JONNY

'I think she has a rather sickening face, but she is always coiffed, made up and groomed and wearing expensive clothes. She looks like a Tory wife.'

Did someone actually write this?

Michael Booth

Go to Old Holborn blog, scroll down a bit and see a really EXCELLENT Tory poster - well, it works for me!!!!!!!!!!!!!!!!

Minnie Ovens

I've always voted Tory before but since I don't like their:
Lack of any economic strategy to deal with massive government overspend and waste.
Lack of any priority on dealing with an immigration policy which is completely out of hand and liable to compound in social and financial problems in the next five years.
Decided to renege upon a specific promise to allow a referendum on the EC, come what may.
Has adhered to its traditional commitment to smaller government and less centralization by making certain constituencies have very little say in selecting their Conservative candidate (unless he or she is gay, muslim or female)
I will not be voting for them in the near future.
Mind you if Mr Cameron was to ask Mr Blair to join his shadow cabinet I would, at least, applaud him for the first attempt at honesty.

Hysteria

Is this the best the campaign can produce? What a dreadful indictment of the statist approach now pretty much embedded in all the main parties.

And sadly it will probably resonate with the public.

At what point did we decide that "the Gummint" looked after families? I thought that was the job of parents???

innocent bystander

the shade of blue used is far too close to that used by barclays bank.
immediate negative impact.

radgie gadgie

I agree with 'innocent bystander' on the connotations of the shade of blue - it looks like a bank advert. Secondly, the table has some toast (bread) and water. The family dont look like the sort reduced to a bread & water diet. Their artfully dishevelled hair also strikes the wrong (patronising) note.

As for the strapline, how about, "I've never voted Tory before and I still wont thanks to Dave's Euro surrender"?

Cassandrina

It looks as if their is some friendly banter over who gets the last piece of toast.
She is much better looking than Blair's missus.
The blue IS like Barclay's, and considering they have made record profits and given record bonuses then this shade is not so good.

Susan Fleming

Thank you Tory party for your Vote for Change adverts. It made us laugh out loud driving to Alresford in Hampshire, home of Watercress, leafy rural England. We passed many giant bit of plasticky signs with Vote for Change, only some we changed slightly, so we had Vote for SEX change; Vote for SPARE change and Vote for LOOSE change, quite made our day really !