An awareness test

salieri

.. especially when the cyclist in question is the Leader of the Opposition riding imperiously on the offside of a keep left sign and the wrong way down a one-way street. "One way? But, officer, I WAS only going one way."

Leon Kreitzman

It was pretty effective when I first saw a video demonstrating this hoary psychology 101 chestnut some 10 or more years ago.And yes, the progenitors used a man in a gorilla suit amongst a bunch of people playing pass. I trust the advertising brains at TfL have paid a suitable plagiarism fee!

Ed Hicks

That is a copy of an American scientist's video that was on YouTube a few months ago, until it was removed for copyright reasons.

From what I remember I think it demonstrated that 50% of people notice the bear, and 50% don't.

mark

yes well - YouTube has all sorts of "interesting stuff" - but I thought the Spectator was a place for serious political discourse - guess not all the time!!