Do these slogans hit the mark?

Sally Chatterjee

"Change that works for you"

Surely many an editor would have scratched the "for you"?

Besides, what does it mean? Who would promise "change that won't work for" or "the status quo working for you"? It's meaningless.

But it's only a slogan. Policy matters more and sadly I can't tell where the Lib Dems stand, one minute they say one thing, the next they do another. They're a very broad church, you might like Clegg but can't be sure who's behind him.

AndyinBrum

Labour isn't working!

We warned you, but would you listen?

New Labour, same old economic disaster

Gordon Brown wants you (with Kitchener style poster of gurning son of manse)

Vote Brown, get Shafted by Balls

New Labour, getting their friends & family into parliament since 1997

Mark Tinker

How about Better Government not Bigger Government? Simple, alliterative and actually promises something?

Vulture

All three of these slogans are so Piss poor it is almost unbelievable. How much did the parties pay to the Ad whizzes who came up with this crap?

Woolly, meaningless, vacuous drivel.

How about a picture of Bruin looking his usual malevolent self with the slogan:
HE BROKE BRITAIN : NOW HE'S AFTER YOU
or
VOTE LABOUR AND GET MUGGED
or
LABOUR'S BROKEN BRITAIN: we'll fix it

We've had enough 'change' in the last 13 years to last a lifetime. The only 'change' we want now is to undo all the 'change' we have had since 1997.

Slim Jim

Doesn't quite hit the mark? Of course they don't! It's just the usual vacuous shit that the poltical class spew forth because they take us for fools. How about ''I'll just get me coat''?

Scottish Granny

I don't remember any of the official slogans at the 1979 election and they were probably just as tedious as the ones quoted above, but I do remember the unofficial Tory ones of that year - the mildly risque "Let's put a woman on top for a change" and the excruciating "May the Fourth be with You!" (The original Star Wars film had just come out and the election was on 4th May). Mrs T was not exactly known for her riotous sense of humour but she definitely had witty people around her.

Verity

I know! "Change you can believe in!"

This change thing has been adopted by all three parties because it worked for Obama. And they know that people are unhapp with Britain's corrupt political system, but they don't quite grasp why. So what the hell! Promise to 'change' it and the people will automatically vote for you.

No guiding principles. No ideas. No thought. No respect for the voter. Just "Put me in and I'll change all those things that get up your nose."

They make me sick.

Peter Briffa

"Change for the sake of... change." would be far better.

denis cooper

How about:

"We give up, vote for somebody else".

Irene

Paul Waugh:

Morrisons Logo with a banana!

i wish i was scottish......

Can`t remember wher I saw it, might have been Guido or Old Holborn, but I thought that "a future fucked for all" was much closer to the mark for the prospect of a few more years of Brown

Rex Burr

A Slogan can be moulded to fit any policy.
Clegg has said that any coalition that the Lib Dems are a part of would be more ‘Green’. That scares me more than any vague slogan.
As a pensioner, I can’t afford ‘Green’.

AndyinBrum

New Labour, same shit, different name

Verity

How about: One Nation: Fit in or get the hell out.

That should get a few million votes right there.

Frank P

Jesus H Christ!

Please Scott Burgess - open up The Daily Ablution again; if only until the General election here. I can't stand any more of this drivel and lack of grown up analysis (except for a handful of the punters hereupon).

John Shields

Change that works for you... A vacuous non-slogan. At least one of the parties must stand up and say, "this is what we believe in", rather than committing to nothing but endless fence-sitting.

Someone at LibDem central office clearly thought they would mix Obamania's "change you can believe in" with "Britain isn't working", and make it a bit more fuzzy-lined. You can imagine them sitting in a conference room, asking each other - "how does this slogan work for you?" "Thank you for asking, mate - it really works for me" "Yes, it works for me too" "Great, then, well - and I think I speak for all of us here - I think it's decided: everyone's agreed that we'll opt for change that everyone can believe in" "Agreed, Agreed," they chorus, all convinced that a decisive-sounding decision has just been reached. Digestive, anyone?

Racia

Are they sponsored by Somerfield?

strapworld

Conservatives/Lib Dems/Labour not a fag paper between any of them. Vote BNP.

SUPPORT BOB CROW...vote Labour!

SUPPORT THE SAME OLD, SAME OLD....vote Labour.

SUPPORT JESUS CREEPERS....Vote Lib Dem.

THE PARTY THAT AGREES WITH EVERYONE..Vote LibDem.

The Party that gave you Churchill, Macmillan, Thatcher...gives you Cameron...
Go on, have a laugh, Vote Conservative.

Unite, Unison. Aslef. Happy Times are here again.....Vote for your friends Gordon and Sarah xxx.

Zoo keeper (Elephant House)

They make me sick too, Verity.
I'm with Vulture's last sentence.

Andy Carpark

Whatever happened to the acid test that a political statement (slogan) makes sense only to the same extent as its opposite? Some applications as follows.

Stagnation that works for you.

Change that pisses you off.

Building a worse Britain.

Demolishing a better Britain.

A future fair for our client vote.

A future iniquitous for all.

A past fair for all.

Or, harking back to Cameron's leadership campaign mantra, 'Progress, optimism and hope',

Stagnation, pessimism and despair.

Wanted: for crimes against human intelligence:

LIB LAB CON

JONNY

Or maybe:

VOTE BNP
THE PARTY FOR MINDLESS RACIST MORONS.

General Zod

Do you know what alliteration is, David? I don't really see any alliteration in that LibDem blurb, unless you think that using a whole two words beginning with the same letter amounts to alliteration.

Bastard Brown has buggered Britain is alliterative.

The Masked Marvel

"A Future Class War Fair For All", more like. Why not tell it like it is?

Eddie

Change! Fairness! Equality! Excellence! Diversity! Vague Abstract nouns - for all! Hoorah!

Verity

Denis Cooper and Strapworld - Funny! Thanks!

Tom Pride

I like that: Brown Buggered Britain.

Pithy and to the point.
And now . . . . he offers us Triple F All.

David Ossitt

Why not just a plain and simple messages; that are easily understood?

Such as.

‘This time vote Tory’

‘Burn a burqa today!’

Just kidding.

Billy Blofeld

Stop the destruction. Start the reconstruction. making Britain worth living in again

Michael Booth

How about

'New Labour: stamping on the face of democracy forever'

David Ossitt

I wasn’t really kidding.

De Rigueur

JONNY SAID:

"VOTE BNP
THE PARTY FOR MINDLESS RACIST MORONS."

Well that should get the BNP forming the next government since that describes most of Britain - including you - I bet.

Frank P

Billy Blo

"Stop the destruction. Start the reconstruction. making Britain worth living in again".

It's not even a suitable place to die in now.

De Rigueur

As an ex adman I have to say the quality of communication generally has gone down over the last twenty years.
Political advertising as a "genre" has never been great - in the sense of being successful in persuading voters and getting them to change their vote. Except, perhaps, the Conservative's campaign that got M. Thatcher elected. (Thank the Saatchi's for that.)
Election advertising, in a world of piffle, is just more piffle. Like the stuff that's in the Speccy each week for instance. It's just something you have to endure until the election. Just try to flip past it like one flips past those ghastly ads that implore you to take a break in some wonderful place other than Great Britain.

Lord Boyders

Gonna turn your Brown Balls Blue, now that's alliteration, dream on, even if just pale blue!

Froggy

Liberté, égalité, fraternité.

Why not?

And the guillotine could work as well as it did for the revolutionaries.

Verity

David Ossitt
March 12th, 2010 4:08pm

"I wasn’t really kidding."

Thank heavens! I thought we'd lost you!

David Blackburn

General Zod,

The second clause... It's not very good, but that's rather my point.

Tariq

A Future Free-For-All

We Can't Gordon Like This

Building A Debtor Britain

Robert Eve

Campaign slogans are important - do me a favour!

radgie gadgie

I thinks the slogan is pronounced "Go to sleep...you are feeling sleepy ...go to sleep..leave it all to us....go to sleep..

djw2009

What about "Hang the Traitors" - it gets to the heart of the issues, doesn't it?

Tom Pride

Hang on a moment! It’s not the words that matter – it’s the pictures that count.

William M. "Boss" Tweed of "Tammany Hall" infamy created a corrupt system of buying or controlling votes not unlike Brown’s Client State, but,

“political cartoons drawn by Thomas Nast and published in Harper's Weekly resulted in the election of numerous opposition candidates in 1871. Regarding Nast's cartoons, Tweed reportedly said, "Stop them damned pictures. I don't care so much what the papers say about me. My constituents don't know how to read, but they can't help seeing them damned pictures!"

For New Labour’s illiterate and innumerate masses, cartoons is what we need. Mocking, humorous and revealing of Brown and the disaster he has wrought on Britain.

General Zod

David B, sorry but I wasn't in a generous frame of mind following that drivel about SamCam.

Liz Brown

Change that works for me will probably not work for my next door eneighbour whose needs are different.........
All these change slogans are lazy and meaningless - but then , so unfortunately are most MPs these days

Herbert Thornton

I recommend Truth in Advertising -

"If you vote Tory or Labour because you want Change, you'll be Short-Changed.

If you really want Change, vote BNP."

seb

Peter Briffa

'Change for change's sake' was Pretty Boy Blair's philosophy, if not his slogan. The utter vacuity of the man and, sadly, his times, neatly summed up in a few words of meaningless drivel.

I've just read Fraser's interview with Clegg. Meaningless drivel would also seem to sum up the LibDems' message to the great unwashed.

Martin

'Fair' means different things to different people; the slogan is stupid.