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Sunday, 4th April 2010

Why the Tory lead is growing

Fraser Nelson 11:39am

With the Tories back up to a ten-point lead in the YouGov/Sunday Times poll, it seems that – as James put it yesterday – the ‘big mo’ is with them. David Cameron is about to survive his third political near-death experience: the first being his leadership campaign and the second the election-that-never-was in 2007. This demonstrates Cameron’s extraordinary recovery capacity – but also an unfortunate habit of blowing opinion poll leads. It’s a habit that I hope he has now kicked: the elastic on his political bungee may snap if he tries another dive before the election. So it’s time to ask: what went wrong? And what went right?
 
Both should be painfully clear by now. I say in my News of the World column today, “Detect a trend yet? If the Tories say “we’re shiny and modern!” no one cares. When they cut taxes, people listen. It’s not rocket science. People will vote for the party that makes life better for them. End of story.” When the party focuses on image, it’s at its worst. While important, image does not win elections. When it makes itself useful – by saying “you will be better-off under us” – it captures voters’ imagination. Labour, which is institutionally  greedy for other people’s money, cannot match such a pledge. A tax cut, even a teeny one like the £150/year National Insurance tax cut* crystalises the difference between the two parties. If any CoffeeHousers know any Tory candidates, they will have heard what a difference this makes in the doorsteps. Being able to say “you will be better off” earns you a hearing.

What we saw last week is the Tory party shaking off the last pieces of shrapnel of the Tory Wars. One of the greatest errors in politics is to fight the last war – and, in some cases, there are people who are still fighting the last leadership battle. George Osborne once described them to me as the “uber-modernisers”. Those who are, psychologically, still fighting the 1990-2005 Tory wars. They go into palpatations when they hear the phrase ‘tax cuts’, because – to them – this has a terrible resonance, represents the agenda of a section of the party whom they define themselves against.
 
The Tory moderniser project, which came into its own in the first half of the last decade, has worked its magic. Cameron has implemented its agenda, which is largely why the party has earned a hearing. The brand has been successfully decontaminated, and the party should be forever in Cameron’s debt because of that. He pulled off a trick that his last four predecessors failed to. But advancing this agenda in 2010 is like trying to flog ice-creams in a rainstorm. The crash changed everything. This has rendered redundant previous Tory divisions. The cuts agenda is one that even Labour has had to sign up to. 
 
I did not take sides in the Tory wars, and even now fund them a bit baffling. Only a few months ago did I work out that the phrase “no to unfunded tax cuts” is directed at the defunct David Davis campaign. In his NI cuts, George Osborne has given the whole party something to rally around. If he extends this to married couples tax cuts, as the News of the World outlines today, then there will even more spring in the step of the Tories. The lead will get bigger.
 
The strength of both Cameron and Osborne  - but Cameron especially – is versatility. Cameron has a feel for the mood of the country. He could see his campaign was going into the ground. He called in the Americans, M&C Saatchi, came up with a harder focus and a tax cut (or, technically speaking, a decision not to implement a tax rise). His instincts are usually right. But he listens too much to people with poorer judgment than his. One of his Oxford tutors once explained to me that this is a hangover from Cameron’s poorish results at Eton: he went to Oxford with damaged intellectual self-confidence, which made him pay more heed that he should to people far dimmer than he. Cameron has a Brasenose First, but lacks the intellectual arrogance that usually accompanies it.
 
Weirdly, I wish that Cameron were more arrogant and more of a control freak. He is the sharpest tool in his own box. When he takes personal charge of the campaign and trusts his instincts, as he did in October 2007 and in the last month, things come together. This is why I have such faith in him as a potential Prime Minister: he is at his best when handling crises. And when you think of what lies in store for whoever wins next months’ election, there is no more important quality.
 

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Naomi Muse

April 4th, 2010 1:21pm Report this comment

Think you're right about the NI, Fraser, and about Cameron's need to stick to his instincts. Cameron then needs to find some strong people with excellent judgement to surround himself with and let the others go.

David Boycott

April 4th, 2010 1:22pm Report this comment

It is a pity to belittle the proposal to avoid increasing NI as teeny. The amounts concerned may be relatively small, but NI is the most pernicious tax of all: a hidden tax on jobs that condemns the low-skilled to perpetual unemployment.

We must hope that this is the first step towards abandoning all taxes on low-paid labour, so that we might have a chance of ending the welfare culture that the left-wing has created.

Boudicca

April 4th, 2010 1:25pm Report this comment

Perhaps he will also realise that immigration and the EU are not toxic issues that must be avoided at all costs. The country is Eurosceptic and angry that the Lisbon ConTreaty was ratified without the promised Referendum. Yet Cameron quietly acquiesced to it. We need a strong Eurosceptic position and a very firm commitment on immigration - including a commitment to deport foreign criminals and terrorists irrespective of their 'Human Rights.' The Common Law interest of the majority should take precedence.

Verityred

April 4th, 2010 1:30pm Report this comment

Labour fear Cameron, you can see it in their badly aimed and poisonous attacks on him. Cameron has done well.

Tyranosaurus

April 4th, 2010 1:33pm Report this comment

... and of course the Toy position on NI is not a tax cut, it is merely maintaining the status quo. Quite how Labour have managed to get away with defining it as a cut and thereby deflect attention from their plans to increase it is beyond me.

Irene

April 4th, 2010 1:35pm Report this comment

Fraser I disagree, I am glad he isn't arrogant and more of a control freak, haven't we had enough of that with the current shower.

I think what you see is what you get, an honest man with principles, manners and definite beliefs.

I only hope they haven't peaked too soon, I am sure labour have something up their sleeve, then again maybe not.

Slim Jim

April 4th, 2010 1:35pm Report this comment

The problem has been that Cameron has been playing to Labour's rules, and let's face it - they are cheats and play dirty! Then, along comes a policy announcement that blows Labour out of the water - no stealing, no triangulation! The best soundbite of all has come from a business leader (whose name escapes me) - 'why should we pay for Labour's profligacy with tax rises?' Highlight the £70,000 a year Diversity Officers and all the other hangers-on. Now, as Boudicca has stated, all that he needs is to use the same tactics with the other issues like immigration, etc. I reckon that the powder is not totally damp, and we'll get more surprises before the election.

JohnOfEnfield

April 4th, 2010 1:43pm Report this comment

It's great to see Brown making the fundamental strategic mistake of not going to the polls BEFORE the budget.

New Labour then had to declare their hand. "We will postpone all difficult decisions until after the election" even though this means INCREASING public expenditure and DOUBLING the National debt which they have already doubled.

This forces them on a tax and "investment" route, leaving the Tories with an open goal to kick at all the way to the general election on May 6 or June 3

anne allan

April 4th, 2010 1:50pm Report this comment

National Insurance should absorbed into income tax. It will give the electorate palpitations when they see the true extent of how little 'pocket money' is left to them once the government has hived off its share. And employers should print in bold on each pay slip what they are also contributing to government coffers for the privilege of providing jobs.
The name is deceptive - even after 60 years of this particular scam, most people do not realise that the money taken from their pay finances current expenditure; it is not accumulating into a nice health care and pension pot for their own use.

Richard

April 4th, 2010 1:53pm Report this comment

I don't believe ther has been a shift in public opinion. The polls when averaged out over the last 3 months are about the same.

There may have been a shift in media reporting or representation but the people are still either undecided or entrenched in their views.
There will be another swing in the polls before the election and maybe another one after that.....this is the nature of daily polling.
It will suggest that the polls next week will tighten as the media react to the public cry for more investigation of policies.
So far the Tories have gone largely unchallenged on their U turn on the deficit and cuts stance. The arguments on the fiscal policy have been put aside for now but they will come back to the table soon.
Business leaders have yet to explain if they would support an increase in VAT over NI.
Cameron has opened himself up to the charge of not saying the same things in public and private.....where is he on the Chris Grayling comments.....why has he not commented this morning....make no mistake if it had been a comment regarding Jews or Black people staying B&B's he would be flushed out within hours of the papers hitting the news stands.
Has the party changed or is it a smoke screen.....this I suggest is damaging and the politics will kick in Tuesday morning again.
Cameron is a lot better at losing poll leads than he is at building them.

Frank Leader

April 4th, 2010 1:56pm Report this comment

With Labour's pathetic record over 13 years the Tories shoul be 30 points ahead.

TGF UKIP

April 4th, 2010 2:03pm Report this comment

Rah, Rah, Rah, Dave, Dave, Dave! Back to being Editor of the house mag, I see Fraser, so you keep shaking those pom poms. It's what Speccie Editors are there for.

Couldn't help noticing though that in both your guises you couldn't help having a not so sly dig at Daft Danny and his "For God's sake don't frighten the horses" disciples. On the other hand though, I note that you still couldn't bring yourself to mention the Mekon even though he must be the prime culprit for all the Blue Labour nonsense you clearly hold in such well-deserved contempt. Don't know what he has on you, Fraser, but you're obviously scared shitless of him for not once can I remember you even mentioning him over these past few years.

Indeed, I guess it must be your sense of self-preservation which makes you keep trotting out his entirely fallacious "brand decontamination" spin so regularly.

Meanwhile, although I know you to be too infatuated with your beloved Cam to care what he's really about, other more sceptical and less enamoured souls may find this link to the Taxpayers Alliance illuminating:

http://www.taxpayersalliance.com/bettergovernment/2010/03/the-conservatives-plan-to-flood-local-politics-with-thousands-of-taxpayer-funded-radical-activists.html

Tim W

April 4th, 2010 2:41pm Report this comment

I agree that Cameron is versatile and not arrogant but I think it is silly to say you want him to be more of a control freak.

He has been brilliant at his job but the major negative he has is that he has damaged his relationship with many activists and party members.

If this was due to modernisation, such as talking more about 'soft' issues then I have no problem. But too often it has been unnecessary - take Joanne Cash, All-Women shortlists etc. These things bring no benefit to the Party and in many cases are the opposite of modernisation. A less bossy centralised approach to running the party, similar to his policies for the public services, is what's needed. Even if at times Cameroons are right and the members wrong, they need to be more friendly and sympathetic.

I may be directing this at Cameron wrongly. It should probably be directed at CCHQ.

Ben

April 4th, 2010 2:50pm Report this comment

Fraser is crowing too soon. The Tories haven't won the war, they've just come up with a clever wheeze.

If Labour had panicked (as they did after Osborne's IHT coup in 2007), and reversed their NIC policy, Fraser would be right to crow. It was the retreat that did for them in 2007.

But this time Labour are sticking to their guns and are now in a powerful strategic position as the party that is serious about cutting the deficit through a policy of growth, taxation and efficiency savings.

The NIC rise of twelve pounds a month will not stop a company hiring a single person, or discourage a single unemployed person from accepting a job offer. But spraying twelve quid out to everyone as a giveaway is money down the drain. It just adds to the perception that the Tories are not big players in sorting out the economy.

And it's the economy overall - not twelve quid a week in your pocket - that will ultimately decide the election.

Cameron's major mistake was in not cancelling Osborne's 2007 IHT tax cut once the economy turned nasty and public opinion turned against the super-rich.

Instead, he has pulled off a sub-Blairite "triangulation" wheeze. He thinks that the public will be fooled because he has "balanced" the tax cut for the rich with a cut, in Osborne's cheeky words, "for the many". It won't work. The public are not fools. They won't trade the overall health of the economy and the public services for twelve quid.

Now if only Cameron had had the moral courage to scrap the IHT cut and ditch Ashcroft two years ago, he might be in a stronger position now. But it's too late now.

paulg

April 4th, 2010 2:55pm Report this comment

at the heart of every conflict is deception but as we can't tell lies labour had to decieve themselves.

Timing is all important and you must choose the ground you want to fight on. This could only be done once labour had been pushed, pushed to commit itself to a budget;leaving their position untenable, illogical and irrational. The economy is never labour strong point and, mired in a economic mess, it will be their grave yard.

What ever Camerons faults strategy is not one of them.

Dehsinif Si Ruobal

April 4th, 2010 4:39pm Report this comment

I am sure that next week's opinion polls will show that Chris Grayling has single handedly managed to take the Tory lead back to 4 points. With friends like these who needs enemies!

echo34

April 4th, 2010 4:45pm Report this comment

Nice to see Richard and Ben sitting in their red corner with their fingers in their ears.

La la la la la la... not listening...la..la..la..la..la..

Someone tell them the parrot is dead.

Woody

April 4th, 2010 4:49pm Report this comment

A very positive and balanced article Fraser and much needed after all the negative stuff.
Thank goodness the conservatives have managed to pull it round but it is going to be a very long five weeks.
A message for all the 'shadow cabinet' if they read this blog - "engage brain before opening thee gob."

Ex-Tory voter

April 4th, 2010 5:06pm Report this comment

Dave has indicated he's not going to whack up taxes (at least not just yet), which is a good start. Unsurprisingly, this mildly conservative move is welcomed. If he would only offer us a referendum on the EU (in or out?), address the problems of immigration (deporting illegals, criminals and failed asylum seekers and stopping new arrivals) and reaffirm that this is a basically Christian country which tolerates other religions he'd be home and hosed. I'd be voting for him if he offered those policies.

Dorothy Wilson

April 4th, 2010 6:06pm Report this comment

Dehsinif Si Ruobal: You are totally wrong there. Outside the Metro-elite most people agree with Grayling. It's strange how some people cannot understand how pressure for so-called "human rights" by one section of the community so often impinges on the rights of others.

Fergus Pickering

April 4th, 2010 6:07pm Report this comment

Gay people do have this tendency to think the whole world revolves around them, don't they. And that their sexual preferences are at the very front of everyone's mind. I agree with the runaway slave that every man has a right to put his arse where he wants. But shut up about it, won't you? I don't want a blow-by-blow, as it were. I doubt if Chris Grayling's views, which, as it happens, I don't share, will bother many people. We shall see, of course.

Ben

April 4th, 2010 6:21pm Report this comment

Dorothy Wilson, you've it the wrong way round. It's the faith communities whose demand for more rights than the rest of us (eg to be exempt from discrimination laws) that is impinging on the rights of the rest of us.

Ben

April 4th, 2010 7:19pm Report this comment

echo34 - you're crowing now, but a couple of weeks ago your comrades (along with the usual suspects posting on the DT comments pages) were full of gloom and braying for Cameron's head. It won't take much from Labour's attack dogs to get you all depressed and confused about your message again. Are you rabid Thatcherite tax-cutters or friendly green society-healers? Who rules, Hannan or SamCam? I can't wait for the phony war to end and battle to commence.

echo34

April 4th, 2010 8:06pm Report this comment

Ben,

stop the whingeing and the moaning. I seem to remember you and your type jumping on the happybus a couple of weeks ago as well.

Now it's all turned to the brown stuff again, you trolls come out with these long puffed up pieces about what your 4 year old thinks and how bad the tories are going to do in the GE.

I challenge you to post one positive post on what labour have to offer us. Go on, have a think..

echo34

April 4th, 2010 8:23pm Report this comment

Ben,

would that be a 13 year phony war you're referring to?

Leon Vestey

April 4th, 2010 8:42pm Report this comment

Who are you kidding? Dave is not going be the PM. He and his toxic pals refuse to even mention the things that concern the electorate:immigration; overpayment of managers;failure of the education system; our insultingly low pensions;the NHS scam;
the PFI con and so on ad infinitum.
Look to see many, many BNP faces in parliament post-May. (And do not think that his this thrlls me either).

Ridcully

April 4th, 2010 10:56pm Report this comment

Ben: Would those "attack dogs" be the same ones who came up with that brilliant idea of depicting DC as Gene Hunt?

JohnAnt

April 5th, 2010 12:34am Report this comment

Abolish NI,raise income tax to compensate, promising to lower it again before the next election but one. Result - tax clarity, fiscal honesty.

Tony

April 5th, 2010 3:08am Report this comment

I am disgusted at the lack of condemnation within the Party over the Chris Grayling comments. I was being persuaded that voting Conservative was the way to go, but am utterly appalled that such blatantly homophobic comments are being tolerated.

Major Plonquer

April 5th, 2010 3:38am Report this comment

Its quite simple really. So don't say I didn't tell you so.

Labour will announce a referendum on the EU in their manifesto. They'll win the election by a landslide.

Next Labour will 'modernise' just like the Tories. There will be no more throwing of Nokias at Number 10 staff. No. The modern Gordon Brown will throw iPhones instead.

You read it here first.

Major Plonquer

April 5th, 2010 3:43am Report this comment

I agree with Richard. Cameron is a lot better at losing poll leads than he is at building them.

That explains why he has ONLY an 11 point lead. If he offers us the referendum on Europe the people tell him we want his lead would be 40 points.

What a tosser.

Yarnesfromhorsham

April 5th, 2010 3:10pm Report this comment

Surely when Governemnts cock it up its the Governemnt that should take the hit. Reduce the size of Government. Leave money in the public's pocket makes sense. Is this Rocket Science.

Minnie Ovens

April 5th, 2010 6:38pm Report this comment

"He called in the Americans, M&C Saatchi, came up with a harder focus"

Mr Nelson,am I missing something here or have Maurice and Charlie changed nationalities?

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