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Tuesday, 20th May 2008

A YouTube kicking might help Brown

Fraser Nelson 11:28am

I took part in an LBC radio debate this morning about Gordon Brown’s YouTube initiative with Nick Ferrari, radio’s equivalent to a morning Bloody Mary. A LBC reporter has sent in her own question via video phone - was Blair right to think you have no chance against David Cameron? It won’t get past the censors, of course – party political content. So far 20 videos have, and I surveyed them this morning. Some literally start with Young People thanking the Dear Leader for “this brilliant opportunity” to question him on YouTube with all the authenticity of a backbencher reading a planted question at PMQs. None were about tax or immigration, the two top subjects in Britain today – but almost all were from under-35s, so perhaps this explains it. So Ferrari invited his listeners to submit real questions, and it was more like it. “Why don’t you cut taxes to stimulate the economy?” “Why do we have two Scottish governments” “Why did Blair give £7bn of our rebate away to Europe”, “Do you wear boxers or a thong?”.

In fairness to Brown, I actually do see some potential here. Cameron was pilloried when he did his WebCameron initially, which now has a respectable following. He answers questions all the time, but from paper. No10 has videos of people asking questions, which is perhaps more effective. It makes you think there’s a neverending supply of them, when in fact there’s no more than two dozen when I checked. Also, the censors have allowed more awkward questions such as “why does English tax allow your constituents free university tuition” and “why don’t you allow comments on any of your 180 YouTube adverts”.  Blair adopted a “masochism strategy” in the run-up to the 2005 election, allowing himself to get beaten up by studio audiences so the public would think they’ve had their pound of flesh and feel sorry for him on polling day. Blair saw a choice: get beaten up now, on TV, or get beaten up on polling day. Despite the ridicule in this morning’s press (Ann Treneman is particularly good), Brown should heed his forerunner's approach.

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Chuck Unsworth

May 20th, 2008 11:46am Report this comment

Fraser: 'Ann Trenaman'?

Guido Fawkes

May 20th, 2008 11:53am Report this comment

All No 10 webchats so far have been Soviet style, one to Yvette Cooper even involved planted questions. Guido's co-conspirators questions never get through.

Chuck Unsworth

May 20th, 2008 12:05pm Report this comment

Let's not kid ourselves. This is not audience participation. It is State theatre for the masses.

Mark

May 20th, 2008 12:21pm Report this comment

Someone with the technical ability should ask:

What is this costing the taxpayer?

How much of your time is being spent on this?

Pete Hoskin

May 20th, 2008 12:23pm Report this comment

Chuck, 11:46am: thanks for spotting that. Corrected now.

Water

May 20th, 2008 12:47pm Report this comment

Filter, filter, filter.

John

May 20th, 2008 1:05pm Report this comment

As someone has said: This is beyond parody. It must be a wind-up. It must, mustn't it? Or does this demented loon actually believe that it's doing him any good, instead of exposing him to even more well-deserved ridicule?
Where are the men in the white coats when you need them?

Water

May 20th, 2008 1:13pm Report this comment

I find myself asking the same question.

Perry

May 20th, 2008 2:04pm Report this comment

Ah, - very nearly the last recourse of the Politburo. When all else fails, entertain the masses. Fill their tedious time. A bit like blogs perhaps? But seriously, the Romans knew how to do it, - and of it’s importance. Time for another dumbed down Al-ja-Beeba channel perhaps? Prudence’s Powerful Hour of Puff? Creaticos could really get to work. I’m sure there’s plenty of money in the kitty for yoof enhancement.

Liz

May 20th, 2008 2:25pm Report this comment

John - I think it's men in grey suits, not white coats, that are needed at the moment.

Perry

May 20th, 2008 2:40pm Report this comment

[re a noo yoof entertainment channel : Of course, advert time could be filled by Mz. Prudence of Noo-Lie-Bore with her jangling jingles or jingling jangles.]

Danvers Baillieu

May 20th, 2008 2:58pm Report this comment

Mark @ 12.21pm - LOL.

I thought he was "getting on with the job" not farting about on YouTube!

Travis Bickle

May 20th, 2008 4:32pm Report this comment

If the internet had been invented by the Romans would Nero have fiddled on Web-Cam?

John

May 20th, 2008 5:30pm Report this comment

Liz, sorry to disagree. I have always understood them to be wearing white coats when deploying the straitjackets. And that is the territory this bunch of lunatics are inhabiting. And I am being quite serious.

Nicholas

May 21st, 2008 8:14am Report this comment

The whole thing is off the wall. This is what happens when celebrity, politics, the "new" media and spin inhabit the same bed. Chairman Brown is responding to some very dodgy advice from people whose marketing strategies are not entirely appropriate for politics. And if he is accepting questions from the under-35's only is that not age discrimination, which his government supposedly banned?

Still, they have managed to dumb down everything else here so why not the office of No.10? Perhaps they could combine it with the detestable Big Brother, put all the cabinet inside No.10 under 24 hour surveillance (now that would be poetic justice) and let the public vote one out each week until the last one remaining becomes PM?

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