Wooing women the Tory way
Jonathan Jones 4:18pm
Back in June, Melanie McDonagh wrote that "the Tories are desperate to regain the female vote". Today's Guardian scoop, a government memo on the need to better appeal to women, proves she's right.
In places, the document reads as if it were written by a group of men to whom women are very much from Venus. They are careful to spell out the revelation that "of course women's views differ as much as men's", and their response to discovering their weakness was apparently to find whoever they could in Number 10 without testicles and ask what they were doing wrong. However, it does at least show that the government recognises that it's losing ground with women at the moment, and that it'll take more than footage of Cameron taking his kids to school to recover.
Melanie wrote that:
"The Tories - and it always feels like they are men, second-guessing What Women Want - seem unable to grasp that women don't just vote according to how we feel, but by what we think, and by what we reckon is in our interest."
Well, now it seems they may be beginning to grasp exactly that. Some of the suggested solutions are still mainly symbolic - more female candidates, celebrating women in business. Theresa May seems to have already taken on board the “key theme” that “women are key to British growth and success”. But others are concrete proposals that demonstrate (the government believes) a determination to improve women's lives. These can broadly be split into three areas: helping women financially (by tackling the pay gap and giving the Universal Credit to them by default), improving education (free schools and changing the school calendar) and making it easier to raise children (a proper ban on advertising).
So have they identified the right issues? Only time will tell, although it's worth noting that there's no evidence that a woman is any more likely to care about education - or to support free schools - than a man. Here, though, are two issues where there does appear to be a big gender gap, according to recent YouGov polling:



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Cogito Ergosum
September 14th, 2011 4:43pm Report this commentIt has been put to me by female relatives that people distrust scientists. That attitude seems to be reflected in those polling figures for nuclear and speed limits.
I am a scientist and don't like being distrusted. What would coffee housers advise?
Chris W
September 14th, 2011 4:46pm Report this commentThe charts just show how wrong women are. Kittens and embroidery eh?
Archibald
September 14th, 2011 4:48pm Report this commentWhat's this, will we have government policy dictated by a mix of 'Oprah' and 'Loose Women'? What nonsense.
I'd prefer policy to be decided on what's in the best interests of the country rather than any minor differences between the sexes.
I bet if this was a YouGov question (would you prefer policy to be decided on what's in the best interests of the country...), there would be pretty much unanimous agreement from both sides.
The only interesting thing about the above 2 polls is that equal across the sexes are those who are either stupid enough or smart enough to say 'don't know'. Change the question to "have you read all the information and studies regarding different power sources and so are able to make a rational judgement on what it best" and the responses would be almost unanimously 'no'. This fact tends to stop pollsters asking such questions, as it underlines the basic point that the vast majority of us don't know a damn thing about most stuff like this and don't have the inclination to find out unless it's our one area of special and biased interest, so the best bet would be to stop asking the opinion of some granny in Barnsley who can't even decide what to have for her tea, and get on and do the job you've been elected for.
alexsandr
September 14th, 2011 4:51pm Report this commentspose we are in for loads of child-centric measures that we all have to pay for.
ho hum
Tiberius
September 14th, 2011 4:51pm Report this commentThose charts rather reinforce the fluffy bunny theory. And Christopher Booker patently needs to change his style if he is to get women to read his column.
London Calling
September 14th, 2011 4:52pm Report this commentThe Men from Mars…
And we promise not to start anymore wars…destroy our planet…castrate our economies or worship the power of Banking…and we will have chocolates delivered to you daily…
The Women from Venus…
We want affordable childcare…equal pay and opportunities…forget the flowers….:)
Andy Carpark
September 14th, 2011 5:04pm Report this comment68% think wind and solar. I ask you.
98% probably think that stars are holes in the sky that the angels peep through.
startledcod
September 14th, 2011 5:23pm Report this commentThe charts tell you all you need to know about the why women are ambivalent about Chris Huhne, he's for wind farms and for a higher speed limit.
Rhoda Klapp
September 14th, 2011 5:30pm Report this commentReminds me of this:
youtube.com/watch?v=LS37SNYjg8w
disenfranchised
September 14th, 2011 5:55pm Report this commentif 68% of women think wind and solar are the best energy solution, the government are tilting at windmills.....
Vulture
September 14th, 2011 6:24pm Report this commentTwo observations:
a) Why is a man writing this ? (Doh!)
2) Dave will have to do a little better than this to win Verity over.
2trueblue
September 14th, 2011 7:57pm Report this commentHmm, definitely not agreeing on the energy part. Are they the only relevant questions? Must have been decided by a man that these were good questions to show.... what exactly?
Women do not need a leg up, we manage fine. We make our choices and get on with it. Equal pay should be resolved.
FvH
September 14th, 2011 9:11pm Report this commentAnybody else notice the row of strategically placed "wimmin" behind the H2B today at PMQ's ??? Lots more photo ops to come with the likes of Louis Mensch et al !!
Verity
September 14th, 2011 9:28pm Report this commentVulture - Damn straight. Elected police chiefs and the legalisation of gun ownership (with a license), and legalising shooting dead any intruder who wasn't invited in. (That would include squatters, btw.)
In addition, prisons outsourced to poor countries (a humanitarian action to help their economies) like Somalia, Myanmar and Rhodesia and hard cases sent to abandoned N Sea oil rigs with food and water drops weekly from helicopters that don't land. No need to employ guards.
Speaking as a woman, that's for starters.
Master Cobbett
September 14th, 2011 9:31pm Report this commentI'm awfully glad I married a Norwegian girl, her english contemporaries, and the next generation, have always struck me as being in a permanent state of entitlement and are simply, like the american females that the english strive to emulate, spoilt rotten. The idea of grovelling to the modern female Brit is hideously undignified---and very possibly ruinously expensive. And another thing:women in positions of authority in employment--it seldom works, as they can't bear the extra burdens and generally panic and make life unbearable for others. I don't expect many to agree with this, but sometimes one feels like revolting against what we used to refer to in the West Midlands as, and I apologise for the indelicacy of the expression, the 'clitocracy'.
Verity
September 14th, 2011 9:38pm Report this commentPlus dismantle every "wind farm" (what a stupid name) in the country.
Plus annex, by force, the Libyan, Saudi, Emirates and Algerian oilfields in a permanent sense. Keep the oil pumping, but keep the revenues.
Islamics committing bigamy to be deported and their benefits terminated permanently. First cousin marriages to be made illegal.
And free name tags for kitties and puppies.
Fergus Pickering
September 15th, 2011 1:23am Report this commentNo need to win Verity over. She hasn't got a vote. I don't think the next election wil be won on speed limits and windmills.
N.B. Most real arseshole drivers are men.
anne allan
September 15th, 2011 9:20am Report this commentYe Gods, I'm a girlie, but if this is how women voters think then let's return to pre-1918.
Nicholas
September 15th, 2011 9:56am Report this commentDuring PM's questions Dave made one his usual pompous and meaningless exhortations when he called for "More women in the boardroom". What a fatuous prick. I thought we might see the last of this political correctness driven meddling and social/sexual engineering with the back of New Labour. But not a bit of it. Dave and his gang are shaping up to be every bit as lecturing and finger wagging as the last lot.
So, excuse my French, but here is a message for our power mad elite who seem to think they need to lecture us on how to live our lives.
LEAVE US THE FUCK ALONE!
alexsandr
September 15th, 2011 10:07am Report this commentwomen that are qualified are already running businesses and in the board room
Do you think deborah meaden needs equality legislation to get by?
Dave B
September 15th, 2011 11:48am Report this commentThis is an odd question to ask.
If the Conservatives want to know the electoral consequences of their energy policy, the question they should be asking is:
"Do you want cheap electricity, generated any-old-how, or more expensive electricity generated from renewable resources."
That question will be answered at the next election. I don't think the Parliamentary Conservative Party will like the answer.
Austin Barry
September 15th, 2011 12:04pm Report this comment"to find whoever they could in Number 10 without testicles"
Just about everyone then.
Andy Carpark
September 15th, 2011 12:42pm Report this comment'he called for "More women in the boardroom". '
...In a decennial echo of Joan Ruddock, who, following the overthrow of the Taleban, stood up at PMQs and asked Blair to personally guarantee that the new Afghan parliament would comprise 50% or more women members.
Blair agreed that this would be a jolly good thing.
Verity
September 15th, 2011 3:07pm Report this commentNicholas 9:56 - Endorse.
Verity
September 15th, 2011 3:15pm Report this commentFegus Pickering, I don't know who you are confusing me with, but I did not write one word about speed limits and I didn't mention windmills at all, so don't know the points you were responding to.
You are correct that I no longer have a vote in Britain. I am absolutely certain that you do not have a vote in the United States, but that doesn't stop from writing your ill-informed opinions about that country. (At least I am British and know what I'm talking about, although now deprived of a vote. You are not American and I doubt that you have even visited the country. So a very weird comparison.) However, I note that it was written at 1:23 a.m., so you may have been a little tired and nervous.
I S
September 15th, 2011 4:09pm Report this commentLike Nicholas, I, too, was stunned by Cameron earnestly agreeing that there should be 'more places for women in the boardroom.' I expect no better from the likes of Harman or Toynbee, but not from a, supposedly, Tory PM. Where does this nonsense end? What about minorities, disabled, lesbians, travellers etc?
Apparently, in Norway, there are a small number of women who have done very well out of such legislation. I believe they are called 'golden skirts.'
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