Report: Labour to re-brand in the autumn, thinking about dumping New Labour label

mitch

This is just turd polishing its not the brand its the product everyone can see how bad it is and all the re branding and gimmicks in the world wont save it.They have had their "Ratners" moment and its all downhill from here.

Andrew Zalotocky

No amount of rebranding is going to make any difference because it doesn't change any of the things that actually affect people. It won't reduce taxes or inflation or make public services any better, and nobody will believe that Labour has suddenly become less incompetent just because it has a new slogan. But then, New Labour's long obsession with spin and manipulation suggests that they really do think that they can create whatever reality they want just by controlling the image. Either that or they have been in the politico-media bubble for so long that they no longer understand how meaningless their petty machinations appear to everyone outside of it.

David

Doesn't the slogan 'Your Labour, Your Britain' rather suggest that the currently awful state of this country is somehow our fault?

And more to the point, if I did indeed have a 'Labour', I would promptly dispose of it.

TrevorH

"a more populist strategy" ...

Populism costs money. Where is this going to come from?

Borrowing is already high, too high. If labour borrow more then they should not be allowed to forget it, as they are always attcking any Conservative policy as 'unfunded'

Taxing - then they will be losing not gaining popularity with half the population.

Cut spending - then ditto.

A relaunch? The only thing you 'relaunch' is something which has already sunk. I do not think the surviving pasengers will be terribly impressed that their ship has the same captain.

Keith

What they mean is.....'You Labour, Our Britain'

albert son of a gypsy

'YOUR Labour. Your Britain'

I am NOT! I am English!

dilys

There was once a labour party that was so desperate for power that it allowed itself to be reshaped into a pale shadow of what it replaced. It disappeared in a sea of lies and left the genuine socialist with no representation at all.
Re branding New Labour is not going to make it the Labour Party, that is dead and buried.

John

Rearranging the chairs again. Don't they get it: they screwed us for 11 years, now they are f-cked! No amount of brass buttons on their jackets is going to change that.

David C

They changed their label once to get into power, now this lot are going to spin a new story to stave off the election result heading their way.
Instead try ripping up all the legislation NuLabour has rammed through Parliament.

And where's my vote on the EU.

NuLabour - Fascism for the 21st Century.

maas101

Old Labour, Broke Britain, but still spending your money.

Jim

HMS 'Clunking Fist'.
Launched with great fanfare.
Now stuck firmly in the mud.
Next stop; the breaker's yard.

Verity

The obscenity that is Labour is not "my Labour" and never will be.

"My Britain" on the other hand, is my birthright and my heritage. Not something that's in this gruesome individual's gift or the gift of his party.

Don't patronise me, Brown. It's already my Britain with or without your say-so. You grotesque. Don't have the insolence to try to diminish our ownership of our own country to an socialist advertising slogan.

Big NO.

Frank Pulley

The really insulting aspect of it is that they discuss all this in front of us as though we can't hear or don't understand what they are up to.

Sadly that also applies to the Cameroons; and, come to think of it, the other lot - I can never remember their "leader's" name: you know, the one who looks as though he's trying on long trousers for the first time and has had permission from Mummy and Daddy to go to school all on his own; the boy who took over from Methuselah Jock after the latter had shafted Charley the Dipso, but then forgot what he had done and why.

Politics in this country is now devoid of experience and gravitas, or even a minimal degree of competence.

Which of the Military Leaders, therefore, will eventually have to rescue us from complete civic and economic collapse? Can anyone nominate a short list, so that we can indicate a popular head of an interim emergency administration? We can't continue like this - it's feckin' dangerous with the world in the turmoil that obtains: the Russky bear is growling again; the US is apparently about to elect a flim-flam operator with some ve-e-e-e-ery dodgy associates; China is re-emerging as the Yellow Peril; and - most dangerous of all - Islamic jihad is about to go Nuclear. And while all this is going on Peter Mandelson is beavering away on le continent wheeling and dealing and selling what's left of our sovereignty to facilitate his dream of a EUSSR.

HM must be sucking her teeth and wondering what she should do. I wonder what QEI would have done?

Verity

Well said, Frank!

Correct me if I'm wrong, but I don't believe you have to be a British citizen to be a member of Parliament.

Do you have to be British to be PM? I mean, is it written down formally anywhere?

If not, John Bolton could you please call your office for a message from me?

mitch

I think boys and girls that we have a consensus! it wont work cos we can all see what they are doing and we don't like it.

Silent Hunter

What a complete waste of time.

WAKEY WAKEY LABOUR!

IT'S..... O V E R !

Just get lost will you!

Give us a General Election ...NOW!

Carol-Ann

Earth to New Labour/Labour/Your Labour no amount of rebranding is going to stop you from getting such a drubbing at the next election that you don't get up for another decade!!!

Nicholas

"Your labour, their Britain" should be the slogan for the Peoples Islamic Republic of the EUSSR Region 37(a) (Britain, Scotland & Wales).

Brown is a wazzock. How many times is he going to try entering the correct password before the country locks him out - permanently?

Albert, son of a gypsy.

Having praised Cameron for going to Georgia I note that he said the USA and the EU will help georgia. NOT THE UNITED KINGDOM.

Were are the patriots?

Will someone start banging Drake's Drum.

Verity. I hope your message to John Bolton was helpful. His article in today's Telegraph was excellent.

David

Albert, did you also read that he wrote this:

"First, the UN, Nato and EU need to speak clearly and with one voice about what has happened...

... Britain itself should be showing greater urgency and energy in responding to events in Georgia...

... There are no easy answers and there are no magic wands. Bringing the Caucasus back from this brink will take a lot of hard work, determination and diplomacy. But there really is no other choice, so Britain must start shouldering its burden of the international response. Instead of following, we must lead."

I think that's pretty strong and clear about the part he wants Britain to play on its own.

Augustus

What a shame the Labour party's financial backers have given it until 2015 to repay its loans. It now only has to repay £3m next year instead of £15m. Perhaps there was a nudge to re-brand before bankruptcy set in? Can't think why they bother with a new image when the product is obsolete though, no sense in that at all.

Anan

All I have to say is: HAH!

And well said David at post #3. Nice one!

Lance Corporal Jock McJock VD and S.C.A.R.S

Verity @ 7:06

Super post. Very well put.

Tony

Oscar

Isn't the 'your' line a steal from M&S? The blatant and entirely unconvincing re-branding is simply a huge embarrassment for Labour.

Verity

Oscar - Labour doesn't do embarrassment. Otherwise a man who belongs on the floor of the Jaguar showroom in a mid-sized American city would never have been allowed into No 10.

Oscar

The marketing men would do better to tell Brown - 'you're finished...'

The Shadow Chocolate Orange Inspector

This is a serious question: Is Brown in denial? By which I mean, does he understand that he's finished and is clinging on anyway, or does he think things aren't really that bad and he just has to tweak the dials a bit more to make it OK?

Oscar

TSCOI - the latter I think. So yes - Brown is in denial. But it seems to go way beyond mere denial. Brown seems to suffer from self delusion about his own abilities on a grand scale. The gap between his self perception and how other people see him is a chasm which to some extent explains his reputed rages. He isn't able to appraise his own performance and therefore rages at how wrong everybody else is.

The Shadow Chocolate Orange Inspector

Oscar, maybe. But if he really is deluded about his own abilities, that is delusional on a very large scale.

Fergus Pickering

You certainly don't have to be ENGLISH to be PM. Lloyd George Campbell-Bannerman, Brown himself. And you can be Jewish, which is not true of American Presidents. But John Bolton would have to do something about that moustache. He ought to do something about it anyway.

Oscar

TSCOI - "delusional on a very large scale". Exactly!

Verity

Oscar - I for one can forgive him the moustache because of his ability to cut through the bs with a razor sharp mind.

What's more, it would be fun to have an Amrican prime minister! And a great step forward for the Anglosphere! I cannot detect a downside.

Robert

They are right it is your Labour your Britain, it's not mine.

Robert

Voting Tory's not the answer either, we just move from one rubbish government to another, the problem is at the moment and 62% of the nation know this, we have had Thatcher and then two more Thatcher governments , and if the Tories come back we will have had three no thanks.