An awareness test
Peter Hoskin 6:46pm
Daniel Finkelstein's already flagged it up, but I thought I'd share this Transport for London ad with CoffeeHousers. It's really quite good:
Thursday, 27th March 2008
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Comments
salieri
March 27th, 2008 7:26pm.. especially when the cyclist in question is the Leader of the Opposition riding imperiously on the offside of a keep left sign and the wrong way down a one-way street. "One way? But, officer, I WAS only going one way."
Leon Kreitzman
March 27th, 2008 8:01pmIt was pretty effective when I first saw a video demonstrating this hoary psychology 101 chestnut some 10 or more years ago.And yes, the progenitors used a man in a gorilla suit amongst a bunch of people playing pass. I trust the advertising brains at TfL have paid a suitable plagiarism fee!
Ed Hicks
March 27th, 2008 10:23pmThat is a copy of an American scientist's video that was on YouTube a few months ago, until it was removed for copyright reasons.
From what I remember I think it demonstrated that 50% of people notice the bear, and 50% don't.
mark
March 28th, 2008 1:13amyes well - YouTube has all sorts of "interesting stuff" - but I thought the Spectator was a place for serious political discourse - guess not all the time!!