Venetia Thompson and Rory Sutherland say that the era in which all graduates want to work in the financial sector is at a close: a splendid time to rebrand inactivity as ‘travel’
And what of the private sector, which can’t dangle the feel-good factor of teaching extremely disadvantaged children in front of graduates? In a world where working insanely hard may no longer bring disproportionate financial rewards, we may see companies attracting talent with other perks in place of larger salaries. In a list of the best places for young graduates to work in the US, Northrop Grumman (hardly a bunch of guitar-strumming hippies) was highly placed for its readiness to offer employees every other Friday off work. Google is famous for allowing staff 20 per cent of their time to work on projects of their own choosing. To a generation brought up with technology, the idea of spending 40 hours a week in an office seems faintly absurd.
The large salaries are of course still out there, but in unexpected places. Lidl, home of Christmas lebkuchen and endless jars of gherkins, will be paying graduates lucky enough to win a place on their training scheme £40,000 — more than most investment banks are currently offering. But they will also have to drive an Audi A4 and live with the job title of ‘discount retail executive’.
For those stranded in unemployed limbo twixt the private and public sectors, there is always that clever bourgeois trick of rebranding inactivity as ‘travel’. If the City’s law firms are actively encouraging their trainees to disappear for a year before starting work, in exchange for up to £10,000, then maybe it’s time for all young people to spend a year sitting around in an unwashed state smoking on a beach in Thailand while the fog clears, and leave capitalism to China and India. There has never been a better time for a gap year.
The banking world will eventually recover in years to come, and may finally choose to broaden its own recruitment, since the extreme homogeneity of banking culture seems to have contributed to its dangerous lack of self-censure. But whether there will be any graduates still interested in the industry when there are so many other opportunities emerging from the dust is unknown.
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March 19th, 2009 3:38pm Report this commentWell, with the financial system and crisis and no hope for the future, why would anyone want to go to school and learn to be a banker only to graduate and not be able to find work in a broken system?
Kevin
March 19th, 2009 8:54pm Report this commentGizza job. I can do that. All you gotta do is waffle on with no accountability.
Rich
March 19th, 2009 11:15pm Report this commentI'm pretty sure the 40,000 starting salary and Audi A4 is for Aldi recruits - I should know, I almost went for it (maybe Lidl have copied it exactly?)
But anyway - there is a catch, which is pretty obvious as they offer much better incentives than other retailers - the job is ridiculously demanding, you are basically thrown into looking after up to 6 stores, (hence the car) and half the time you are actually running the store you visit, because Aldi have as few staff as possible - it's long hours and horrible work, but good pay - I chose to not pursue it once I saw their offer
All I can say is I hope you're right - I left uni expecting a job last year, the market dried up and all I could get was two months bottom-end work, which also dried up - so I went to australia
I just hope in hindsight that I will find what I want to do and this period was actually a useful one, not utterly soul-destroying
Alison
March 20th, 2009 11:02am Report this commentWhy is this such an issue? When my generation graduated, unemployment and a hard time finding a job was expected. We also knew we hadn't a hope in hell of getting on the housing ladder.
Young people have been spoiled the past few years and never have a generation been so self-obsessed, lacking in imagination and boring. It will do them good to experience the uncertainties of life.
Since when was instant employment and a house of your own a right at the age of 21?
By the way 'amount' of applications? Please
donald fraser
March 23rd, 2009 2:46am Report this commentWhat does the recession mean for generation Y, those too young to be "dotcom" entrepreneurs before the crash of 2000? The crash of 2008 puts banking (or private equity) out to pasture. So what next for them? They should focus on "traditional Keynesian theory" with an eye to future dotcom jobs. However many are currently perverting the meaning of “Keynesianism” for political convenience.
Firstly Keynesianism is highly complex, but not on the same "maths level" as Monetarism. Generation Y in terms of social networking technologies (Web 2.0) already has a natural affinity with the complexities of "managing society". The lack of fixed rules on what "society" is does not mean that all views are of equal value. Current efforts by bankers & monetarists are unlikely to work. That is because the new rules on "society" are most likely to emerge directly from the demands of Web 2.0 users.
Keynesian governments are by nature "less open" because the complexity of the debate on how to "manage society" is fruitless if it requires scope reduction at every stage. This is why Keynesianism is complex in a non-maths way, just as money supply figures behind Monetarist policy are not normally aired in public - because the public would not understand. It is not an elitist discussion required but Web 2.0 Keynesianism demands direct experience of the technology itself to enable meaningful discussion.
The fundamental obstacle to full recovery from the 2008 crash is that the new policies required are not about maths - so everyone feels entitled to discuss their opinion. That is not going to work because "the devil is in the detail". New Keynesian policies designed to “manage society” are doomed to failure if each proposal needs reduction in scope to the level at which every non Web 2.0 user feels able to discuss them. Hence the recovery will be delayed as long as it takes for the demands of Web 2.0 users to emerge and be packaged into new governmental policies.
Secondly Keynesianism looks for efficiencies both in terms of national infrastructure and export potential. It is a global crisis & consolidating Web 2.0 as a trusted investment platform will require new global regulatory objectives. The potential wealth creation from pump-priming web 2.0. Keynesian works best on a massive ("economies of") scale, including planned development of transport & power systems.
After 30 years of Monetarism, Keynesianism is largely unrelated to how it is being discussed at present. It is meaningless term without developing forms of "state protectionism" for the types of jobs people are willing to do. That is what a “mixed economy” is. It does not mean “mixed” because it is a blend of activities dictated by the comparative trade advantages. Humans are imperfect capital since efficient output is related to abstract things - such as motivation & belief.
This current global fiscal policy period is just a lot of emergency spending. It is not the start of a Keynesian program but simply retrospective justification of uncontrolled spending. It does not reflect any real theory behind it because those authorising it are not targeting the new types of output needed. Selective protectionism will be needed once proper plans start to emerge. Simply put, any type of “Web 2.0 protectionism” is good, all other forms of protectionism is bad. “Google-style” workplaces still have a firm place in the UK’s future.
self-obsessed, lacking in imagination and boring
March 25th, 2009 12:38am Report this commentGet over it Alison and get an iphone
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