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Rory_Sutherland

The Wiki Manrss

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Why we’ll never go back to smoking indoors

19 July 2014

What would happen, I wonder, were we to rescind the smoking ban as Nigel Farage wants? My guess is not much. Most restaurants would keep the existing rules. Some pubs… Read more

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Adam Smith is the father of more than one sort of economics

5 July 2014

Gandhi would test his resolve by sleeping between two naked virgins, an avenue not really open to me, as my wife is an Anglican vicar: though Anglicanism imposes almost no… Read more

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The six things that'll change when I rule the world

21 June 2014

But why did the food [in England] stay so bad after refrigerated ships, frozen foods and eventually air-freight deliveries of fresh fish and vegetables had become available? … The answer… Read more

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How user-friendly is your house?

7 June 2014

Old Glaswegian joke: ‘Put your hat and coat on, lassie, I’m off to the pub.’ ‘That’s nice — are you taking me with you?’ ‘No, I’m just switching the central… Read more

Winner of Eurovision, Conchita Wurst Photo: Getty

This strategy won Eurovision. It could also save your life

24 May 2014

Oskar Morgenstern grew up in Vienna, John von Neumann in Budapest. Clearly the same Austro-Hungarian intellectual spirit which gave rise to Zur Theorie der Gesellschaftsspiele and their seminal joint work… Read more

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Why I no longer want to live in America

10 May 2014

A few years ago I would have quite liked to live in America. I’m not sure now. For one thing, most of the things perfected by Americans (convenience, entertainment, technology,… Read more

Will the Google Chromecast finally make face-to-face chats emotionally tolerable?

What do you get if you cross a suitcase with rollerblades?

26 April 2014

A 14-year-old at an American school recently caused a stir when he claimed that the US government could save over $400 million annually on the cost of printer ink if… Read more

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You can buy happiness. Here’s how…

12 April 2014

If you are reading this article online, perhaps you could go to the comments section and let us know what single slightly unusual item you have bought which has brought… Read more

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The engagement-ring theory of property bubbles

29 March 2014

Google ‘the bread market’ and you get 135,000 hits, mostly from specialist food industry websites. Google ‘the property market’, however, and you get over 180 million. ‘The financial markets’ nets you… Read more

The plan with three brains

15 March 2014

This month Daniel Kahneman turned 80. Long revered among experts in the decision sciences, his work reached much wider public attention with the publication of the bestseller Thinking Fast and… Read more

O.J. Simpson Seeks Retrial In Las Vegas Court - Day 5

What the O.J. Simpson jury didn’t know (and schools should teach)

1 March 2014

During the O.J. Simpson trial, the prosecution made much of the fact that Simpson had a record of violence towards his wife. In response, Simpson’s legal team argued that, of… Read more

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Will self-driving cars know what to do in the middle lane?

15 February 2014

I am convinced that when I took my driving test in 1983 I was asked by the examiner, ‘What lane of a three-lane motorway should you use when driving at… Read more

Wiki

What I learned in a Qatari jail cell

1 February 2014

This column nearly didn’t appear. Another 24 hours and I would have trumped the late Jeffrey Bernard with the single sentence ‘Rory Sutherland is in prison.’ Having just spent a… Read more

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How James Goldsmith's wisdom on mistresses could revolutionise mobile phones

18 January 2014

I wouldn’t worry much about the future of the British economy. Because I have a simple plan to make the UK the world’s leading exporter of mobile phones. They will… Read more

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Rory Sutherland: Why don't Americans have kettles?

4 January 2014

I enjoy reading reviews of kitchen gadgetry. Clever new kitchen products are often under-appreciated. Many rituals around food preparation are intended to signal personal effort, rather than to produce edible… Read more

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Rory Sutherland: If there's no answer, the question's probably wrong

14 December 2013

Until the late 1960s, the advertising agency J. Walter Thompson ran something called a ‘copy test’. It was a series of questions designed to uncover people with the kind of… Read more

Player Tries To Master The Newly Released Grand Theft Auto IV

How Grand Theft Auto prevents crime and violence

7 December 2013

It was about a week ago, at 8 p.m., when our blackout happened. In the 1980s people would have headed for the bedroom or out to loot the local off-licence.… Read more

Rory Sutherland: The one issue where we accept the idea of genetic determinism

23 November 2013

Some people are gay. Get over it’ — this was the slogan for a campaign against homophobia. A series of YouTube videos follows the same approach: a cameraman asks people on… Read more

Wiki

Rory Sutherland: How to improve journey times without HS2

9 November 2013

I am still waiting for someone to refute my argument that it would be possible to reduce the journey time between London and Manchester or Birmingham for many rail passengers… Read more

Telsa Motors Opens New "Supercharger" Station In Fremont, California

My £30k alternative to HS2

26 October 2013

Someone in New York told me this story. I admit that I didn’t believe it when I first heard it. But a little online research seems to confirm that it… Read more

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The real reason for rotten online reviews on TripAdvisor

12 October 2013

‘Sorry, I’d love to go the pub this evening, but I have to go out. It’s my wife’s wedding anniversary.’ This Freudian slip was uttered by one of my colleagues… Read more

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Nobody takes a flight from London to Manchester. So why would we take HS2?

28 September 2013

From Edinburgh airport there are more than 45 flights a day to London. And, I imagine, the same number back. You can fly from Edinburgh to London Heathrow, -London Gatwick,… Read more

Most Expensive Property In The UK

My mansion tax solution: hit rich foreigners. But no one else

14 September 2013

I am surprised no more attention has been given to Martin Vander Weyer’s suggestion in The Spectator two weeks ago that a mansion tax should be levied on those buyers… Read more

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Think fracking’s bad for the countryside? Just look at farming…

31 August 2013

I’m off to Balcombe this weekend. In fact I might even carry a placard and paint my face with a clever pun, like ‘F*** off!’ or ‘Go f*** yourself.’ Because it’s time… Read more

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Never seen the need for a class system? Take a long-haul flight

17 August 2013

Usually it is annoying when you have to board an aeroplane via a shuttle bus rather than an airbridge. The exception is when the plane is a 747. That’s because,… Read more