How the Democrats want to define McCain

Saturday, 8th March 2008

Whoever is the Democratic nominee, will try and portray a vote for John McCain as a vote for George W. Bush. So while Hillary Clinton and Barack Obama continue to lay into each other, the Democratic National Committee is pumping out videos trying to link McCain to Bush.

I’m sceptical as to whether this will work. The McCain brand is, I think, strong enough and distinctive enough for voters to realise that he is a very different proposition from Bush.

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