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The term ‘locavore’ was coined in 2005 by a California chef, Jessica Prentice, to describe a person with a diet based on local food. Some set themselves the challenge of doing this exclusively, perhaps with the odd exception such as coffee and wine. The 1,000 members of the Fife Diet in Scotland have an 80:20 concept: 80 per cent local and 20 per cent fairtrade to cover such matters as bananas.
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