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Don’t worry — drink and be merry

Wednesday, 30th December 2009

The government acts as if booze is the root cause of all our social problems, says Leah McLaren, but it’s not. Drinking is an important part of British culture, the pub is the hub of the community, and health warnings can even be counterproductive

I don’t blame the public for being scared. The official government statistics are alarming. Over ten million Britons — that’s one in four adults — are apparently putting their health in serious danger by drinking too much. The government, not surprisingly, is leading the charge against over-imbibing. Just recently the health minister condemned alcohol consumption as ‘one of the most challenging public health issues we face’.

In the past few months, the British Medical Association has called for an official ban on all alcohol advertising and an end to two-for-one deals in shops. At the same time, the Drinkaware Trust, an organisation funded by alcohol producers and retailers like Tesco and Waitrose (no doubt hoping to lay claim to that most elusive and government-appeasing of titles, ‘corporate responsibility’) has launched its latest campaign, a £100 million drive to ‘highlight the dangers of alcohol misuse through innovative and challenging campaigns online, in print and in communities countrywide’.

The Drinkaware website, which offers grants of £100,000 to members of the public for awareness-raising ‘big impact’ schemes, also features hilarious tips on ‘alcohol-reduced dating and dinner parties’ (hint: serve water) and how to manage your alcohol intake post-redundancy by starting your day with a brisk walk and eating lots of bananas. In addition to providing excellent comic entertainment, Drinkaware is also an example of the nanny state in its most patronising, seemingly well-intentioned glory.

The problem is, none of it will work because the ‘misuse’ of alcohol isn’t nearly as bad as the government or the corporate do-gooders would have us believe. If anything, the puritanical anti-drinking movement will simply convince the majority to have less fun while exacerbating the problem that does exist, i.e. it will make the serious drunks drink more. Because guess what? A true alcoholic doesn’t care that living at the bottom of a Smirnoff bottle is unhealthy, any more than Tiger Woods worried that a certain string of Vegas party girls were not his wife.

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Comments Post comment

Nicholas

December 31st, 2009 6:25pm Report this comment

The little "Drink Responsibly" tag line that appears on every TV advert for drink infuriates me. To a responsible person it is a superflous, patronising and irritating nonsense (nannysense?). To the irresponsible it won't make a bit of difference. So what is it for?

It is there to "send a message". A typical, priggish, patronising, puitan, "that's all right then", "something must be done", infantilising, essentially Leftist wimmen message of the sort we are so inundated and vexed by. The frowning, concerned, oh-so-earnest disapproval of arch-Nannies Yvette Cooper and Dawn Primarollo summed up in two verbs.

Whenever I see those two prim little verbs I think "Bollocks".

First cigarettes, now alcohol. The habitual banners, nose-pokers and do-good, bleeding-heart bleeders won't leave us alone. What's next - meat?

John David Barnett

January 1st, 2010 6:49pm Report this comment

Hoilday season? I thought it was Christmas.

Roman Kirillov

January 2nd, 2010 5:20pm Report this comment

The biggest problem with all these campaigns against drinking and smoking is â” if you're drinking (or, say, smoking) socially, say, on Fridays or may be couple of times a week, without getting plastered (smoking 2 boxes a day), then it hardly will do any harm to you â” thus these campaigns are largely irrelevant (read: wasting taxpayers moneys). On the other hand, if you're heavy-drinker (heavy-smoker) these ads are still irrelevant because they will unlikely change your habits. So what's the point?

Cuffleyburgers

January 4th, 2010 10:23am Report this comment

The other problem facing rural pubs is of course the hoo ha about drink driving, which is mostly exaggerated.

Yam Yam

January 4th, 2010 1:45pm Report this comment

The best way to 'moderate' drinking is to revive the traditional British pub. This means:-

1) Freeze or reduce duty on draft beers and whack it up on canned beer sold in supermarkets instead.

2) Get rid of heaving, standee bars and ensure your clientele can all sit down instead. This reduces the potential for shoving (and hence fighting).

3) Get rid of the loud music so that your patrons can engage in conversation once more. Furthermore, turn the huge Sky Sports TV off unless it is conveying a sporting contest of truly national importance. These measures will hopefully encourage a wider age spread of patrons back into our pubs once more (whereby the older age group have always largely acted as a brake on the riotous and immature behaviour of the youngsters).

3) Instruct the police and the courts to come down heavily upon drunk and disorderly behaviour. Likewise, hospital casualty units should not be treating drunks until they have sobered up (preferably in a police cell).

Behaviour in traditional pubs was largely self-regulating, with drunkenness for the most part being frowned upon. However, far too many town centres nowadays are the preserve of uncouth young drinkers, for whom the sole objective is to get as blotto as possible as fast as possible. Not conductive for good health and certainly not conducive for cutting alcohol-related crime.

The only bright spot is that, with evening television viewing as dire as it's ever been, at least the broadcasting authorities appear to be doing their bit to save the trdaitional British pub from extinction!

FatDuck

January 13th, 2010 6:55pm Report this comment

"Guidelines on unit measurements ... vary widely from country to country." What is the recommended number of units per week in the more generous countries? I thought this info would be easily available, but it's harder to find than you'd think.

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