The government acts as if booze is the root cause of all our social problems, says Leah McLaren, but it’s not. Drinking is an important part of British culture, the pub is the hub of the community, and health warnings can even be counterproductive
But is the government helping Jay Smith in his crusade to save the nation’s watering holes? Of course not! ‘The movement against binge drinking has been a great tool for governments to raise alcohol taxes and package it up as a way to tidy up a high street on Friday night in Bristol,’ he says, ‘but the sharp end of this is felt by the small traditional pubs. They can’t afford the increases, it makes their business model unsustainable.’
In other words, the war on drinking is actually helping to create the very problem it aims to eradicate. In marketing terms, this is called ‘creating a need’, and as Professor Hanson points out, when it comes to the war against alcohol, it’s a political sleight of hand governments have been using for years.
So an inflation of the British drinking problem based on scare tactics allows the government and useless public awareness campaigns like Drinkaware to step in and ‘fix’ something that wasn’t exactly broken in the first place. The government looks good, the drunks get drunker, and Joe public is bored but none the wiser.
It’s enough to drive us all to drink.
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Nicholas
December 31st, 2009 6:25pm Report this commentThe little "Drink Responsibly" tag line that appears on every TV advert for drink infuriates me. To a responsible person it is a superflous, patronising and irritating nonsense (nannysense?). To the irresponsible it won't make a bit of difference. So what is it for?
It is there to "send a message". A typical, priggish, patronising, puitan, "that's all right then", "something must be done", infantilising, essentially Leftist wimmen message of the sort we are so inundated and vexed by. The frowning, concerned, oh-so-earnest disapproval of arch-Nannies Yvette Cooper and Dawn Primarollo summed up in two verbs.
Whenever I see those two prim little verbs I think "Bollocks".
First cigarettes, now alcohol. The habitual banners, nose-pokers and do-good, bleeding-heart bleeders won't leave us alone. What's next - meat?
John David Barnett
January 1st, 2010 6:49pm Report this commentHoilday season? I thought it was Christmas.
Roman Kirillov
January 2nd, 2010 5:20pm Report this commentThe biggest problem with all these campaigns against drinking and smoking is â” if you're drinking (or, say, smoking) socially, say, on Fridays or may be couple of times a week, without getting plastered (smoking 2 boxes a day), then it hardly will do any harm to you â” thus these campaigns are largely irrelevant (read: wasting taxpayers moneys). On the other hand, if you're heavy-drinker (heavy-smoker) these ads are still irrelevant because they will unlikely change your habits. So what's the point?
Cuffleyburgers
January 4th, 2010 10:23am Report this commentThe other problem facing rural pubs is of course the hoo ha about drink driving, which is mostly exaggerated.
Yam Yam
January 4th, 2010 1:45pm Report this commentThe best way to 'moderate' drinking is to revive the traditional British pub. This means:-
1) Freeze or reduce duty on draft beers and whack it up on canned beer sold in supermarkets instead.
2) Get rid of heaving, standee bars and ensure your clientele can all sit down instead. This reduces the potential for shoving (and hence fighting).
3) Get rid of the loud music so that your patrons can engage in conversation once more. Furthermore, turn the huge Sky Sports TV off unless it is conveying a sporting contest of truly national importance. These measures will hopefully encourage a wider age spread of patrons back into our pubs once more (whereby the older age group have always largely acted as a brake on the riotous and immature behaviour of the youngsters).
3) Instruct the police and the courts to come down heavily upon drunk and disorderly behaviour. Likewise, hospital casualty units should not be treating drunks until they have sobered up (preferably in a police cell).
Behaviour in traditional pubs was largely self-regulating, with drunkenness for the most part being frowned upon. However, far too many town centres nowadays are the preserve of uncouth young drinkers, for whom the sole objective is to get as blotto as possible as fast as possible. Not conductive for good health and certainly not conducive for cutting alcohol-related crime.
The only bright spot is that, with evening television viewing as dire as it's ever been, at least the broadcasting authorities appear to be doing their bit to save the trdaitional British pub from extinction!
FatDuck
January 13th, 2010 6:55pm Report this comment"Guidelines on unit measurements ... vary widely from country to country." What is the recommended number of units per week in the more generous countries? I thought this info would be easily available, but it's harder to find than you'd think.
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