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Sunday 7 September 2008

Style

Bespoke becomes affordable

Justin Marozzi gets measured in London for a suit made in Kowloon

He’s the man threatening to do to Savile Row tailors what Margaret Thatcher did to the miners. And he’s proving so successful that Tony Blair is said to be a fan. You’ll have seen his brazenly eye-catching newspaper advertisements with headlines like ‘Even The Price Suits You, Sir!’ and a picture of an Indian man with pursed lips and a slightly unnerving, unwavering stare which seems to convey pathological disapproval of the British male’s slipping sartorial standards.

Raja Daswani, a third-generation millionaire tailor from Hong Kong, is on a mission to rescue the ‘badly dressed and overpaying British customer’. I’m up for being rescued. No question about it. I’m 35 and to my enduring shame have never had a suit made. My only foray into the bespoke world was in Good Looks Tailors of Islamabad, a dubious establishment that boasts the nuclear smuggler A.Q. Khan and President Pervez Musharraf among its clients. The tweed Nehru jacket was not a success.

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