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Style and Travel

The jolly green giant

Alex Bilmes

Wednesday, 18th April 2007

I bumped into my friend Katie in Whole Foods Market in West Hollywood the other day. Katie embodies all the qualities of the quintessentially upmarket California girl — pretty, privileged, clean living, almost offensively content. She lives in Pacific Palisades with her fantastically successful (by which I mean rich) lawyer husband, and was here to pick up some tubs of organic baby milk for her new brood. No surprise to me that on my first visit to a West Coast branch of this awesomely successful organic supermarket chain, shortly to colonise the UK with a London megastore, I should find Katie cruising the aisles, sunglasses on head, red Amex card in purse.

Isn’t it really expensive, I asked her, doing all the family food shopping here? ‘You know me, honey,’ she shot back. ‘I don’t look at prices.’

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