The rise of the Christmas shop
Last spring I noticed that some Cotswold shops still had their Christmas decorations up. When they were still sporting Santas in the summer, I took a closer look and discovered that these were ‘Christmas shops’. What’s more, these shops suddenly seemed to be everywhere — in Burford, Lechlade, Broadway and Bourton-on-the-Water — all roughly within a 20-mile radius.
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