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Girl gadgets

Amelia Torode

Wednesday, 5th December 2007

Amelia Torode chooses the techy devices most likely to appeal to ‘lady geeks’

Say the words ‘gadgets for women’ to most men and rather quickly school-boy humour takes over. But during the last year we have witnessed a huge change in British female purchasing habits: women now spend three times more on gadgets than on cosmetics; there are more female gamers than men and, flying in the face of conventional marketing wisdom, 91 per cent of women say the colour of the gadget is utterly unimportant — which means that just producing a pink version of a product isn’t going to work any more.

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