To be fair to Ed Balls, everyone forgets names from time to time. ‘His surname has just gone from my mind at this time of night,’ said the Shadow Chancellor, looking sheepish. We’ve all been there, struggling to remember the name or Jenny Thingummer, or Tom Whatsisname. But the wider problem is that Balls couldn’t think of anyone other than this Bill Somebody when asked to name business leaders who supported Labour.

Balls forgetting Bill is far less of a problem than Bill being Balls’ only supporter

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