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David Beckham’s corporate interest in the Union

It’s certainly an interesting strategy for endearing wavering Scots. Former England football captain David Beckham has been unveiled as the latest celeb supporter of the Let’s Stay Together campaign. Nothing like football to bring two ultra-competitive countries together, right?

In an open letter, Beckham writes:

‘My sincere hope is that you will vote to renew our historic bond which has been such a success over the centuries and the envy of the entire world. What unites us is much greater than what divides us. Let’s stay together.’

What the unusually articulate Becks fails to mention are his own corporate interests in the Union. He is a brand ambassador to drinks giant Diageo, Scotland’s biggest whisky distiller, fronting the global launch of their new Scotch ‘Haig Club’ in April this year. In May, Diageo boss Ivan Menezes warned that the company could be damaged by new currency and tax arrangements if Scotland votes Yes. A Scotch whisky company cannot exactly move out of Scotland, so a No vote is key to their financial interests. Thank goodness their brand ambassador toed the corporate line.

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Steerpike is The Spectator's gossip columnist, serving up the latest tittle tattle from Westminster and beyond. Email tips to or message @MrSteerpike

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