James Bartholomew

Easy virtue

Want to be virtuous? Saying the right things violently on Twitter is much easier than real kindness

  • Comments

Go to a branch of Whole Foods, the American-owned grocery shop, and you will see huge posters advertising Whole Foods, of course, but — more precisely — advertising how virtuous Whole Foods is. A big sign in the window shows a mother with a little child on her shoulders (aaaah!) and declares: ‘values matter.

Already a subscriber? Log in

Keep reading with a free trial

Subscribe and get your first month of online and app access for free. After that it’s just £1 a week.

There’s no commitment, you can cancel any time.

Or

Unlock more articles

REGISTER

Read next

Trending

Marcus Walker

Hell is the multi-faith prayer room at Bristol Airport

From the magazine
When the Roman Emperor Justinian finished building the Hagia Sophia church in Constantinople in 537 he compared it to the great temple in Jerusalem. ‘Solomon, I have surpassed thee,’ he declared. Some 400 years later, as visiting ambassadors from Kyiv were led into the same ethereal structure, they remarked: ‘We did not know if we

Because you read about daily mail

Also by James Bartholomew

Latest

Comments

Don't miss out

Join the conversation with other Spectator readers. Subscribe to leave a comment.

Already a subscriber? Log in