Hugo Rifkind Hugo Rifkind

How Taylor Swift socked it to Apple over a weekend

The 25-year-old singer is a model of frictionless aspiration; less a rebel, more a CEO

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All hail Taylor Swift. How she must give baby boomers the fear. Not just baby boomers. Also those who came next, the Generation Xers, who seemed to define themselves culturally mainly via goatees, apathy and heroin. And my own rather listless, half-generation thereafter, with our bigger beards and binge-drinking. Taylor Swift makes us all look old.

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Because you read about apple

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