Guy Stagg

How the travel industry convinced us we needed holidays

They had to persuade us that going abroad was an adventure rather than an inconvenience, as Lucy Lethbridge explains in her survey of British tourism from the Grand Tour onwards

Victorian tourists on the Mer de Glace glacier in the French Alps. [Alamy]

In September 2019, Thomas Cook filed for compulsory liquidation, leaving 600,000 customers stranded abroad. It was a sorry end to a company that had lasted 178 years and survived both world wars. Founded by a Baptist preacher who began organising railway trips to Midland cities for local temperance societies, the company grew into one of the largest travel agencies in the world, thanks to the transformation of tourism from an activity for the idle rich to an experience open to all.

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