Rory Sutherland

How to bag the best spot in the supermarket car park

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Our local Sainsbury’s, though admirable in every other way, has a slightly inflated estimate of the disabled population of Seven-oaks, with all the plum parking spaces near the entrance reserved for blue badge holders. Every time I drive in, a voice from my inner bastard says: ‘Jeez, if it weren’t for all these bloody disabled spaces, I’d be able to park right next to the door.’

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