A quick read of the polls, and you would be forgiven for thinking we are a nation of lockdown-lovers, clamouring for stricter measures, eager to obey and accept any and all restrictions given to us.
An Ipsos-MORI poll over the weekend showed 45 per cent of the public think current measures are not strict enough, three times the amount who said they go too far. YouGov has shown majority support for a ‘circuit-breaker’ lockdown. And a survey by J.L. Partners found that, although only one in four thought the wider public would follow a potential ban on household mixing, three in four said they personally would.
Focus groups — moderated conversations between a group of 8 to 10 people — often reinforce the polls. The latter is a way of digging deeper into the former, understanding why people answer polls in the way they do. But sometimes focus groups — of which I have run many in the last few weeks and months — unearth different perspectives. These cannot be a substitute of representative polls, but where findings are consistent they can shine a light on a side to public opinion that quantitative polling might not always pick up.
Rather than a picture of happy obedience, focus groups reveal a mood of fatigue, frustration, and confusion. Participants, from across parts of England, say they are growing tired of restrictions. They talk about being unsure whether they can take ‘another six months of this’. Whereas in March and April it would have been close to heresy, they now talk much more openly about how they may take liberties with the rules, whether seeing friends in the pub in places that are already locked down, or sneaking that seventh person into their house for lunch.
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