Steerpike Steerpike

Labour hedge bets on PR firm

The Labour Party has asked the mad men over at Lucky Generals to work with them at the next general election, according to Campaign magazine. Seasoned watchers of this sort of thing will recall that Lucky Generals created Labour’s car-crash party political broadcast featuring a shrinking Nick Clegg (above).

Despite a well rounded and widespread panning of the advert, the agency boasts about it on their website. ‘The film was the most talked-about political broadcast of recent times,’ they claim. Yes, but for all the wrong reasons.

Mr S also wonders how Lucky General’s work for bookies Paddy Power will sit with the Labour team. Miliband has promised to clamp down on high street bookmakers and Fixed Odds Betting Terminals, yet will be sharing PR men with one Britain’s leading gambling firms. Just the sort of joined up, coherent policy we have come to expect…

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