Rory Sutherland Rory Sutherland

Life’s secret menus

Supposedly the coffee chain Starbucks will sell you a smaller, 8oz cappuccino even though this size and its price is never published on their menu boards — you just have to ask for a ‘short’. Handy to know. In any case, I never liked using the word ‘grande’. Two syllables seems pretentious; using one makes you sound like a music-hall Yorkshireman.

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