Rory Sutherland Rory Sutherland

Should the young pay less tax than the old?


In evolutionary terms, it is obvious why we get more conservative with age. Two strong forces, acting in the same direction, lead us not to bet on rank outsiders when we’re nearing the last race of the day.

First, older people have more experience to draw on when making decisions: if you already know what you like, the need to experiment is much less.

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